Instagram is one of the more effective for professionals because it provides very interesting tools that allow companies to give their business a qualitative boost. If you have a company and you still do not have an account on this social network, in the following information we explain how to create an instagram profile for your business and how to use it conveniently.
4 steps to create an Instagram profile for your business
As with most social networks, you will find that creating an Instagram profile for your company is very easy:
1. After downloading and launching the Instagram app, you need to open it and choose the option to ‘register’ to create an Instagram profile. It will then ask you to include your Email address either phone number (You also have the option to directly log in with a private Facebook account).
2. Then, when you are in your profile (main menu), access the menu of setting (gear located at the top right) and select the option ‘Bill’. Within that section, at the end of everything, the option to ‘Switch to professional account’.
3. Scroll down the screen by pressing ‘Continue’ until you get to the option ‘Connect with Facebook’. Select the Facebook page of your business to associate it with your Instagram profile- remember that you will only see the pages of which you are an administrator-. You can only include one page and it cannot be a private profile, so if you have more than one page, select the one you use the most.
4. The information you have on your Facebook page is will automatically import to your profile from Instagram. Make sure you add a telephone number, a physical address or an email so that potential clients can contact you. You can edit the information that appears on your profile at any time. You just have to access the configuration menu, select ‘Edit profile’ and go to contact information.
Within the configuration, the app will give you the option to choose the area or sector that most identifies with your work and will also ask you if you have a more professional or business-oriented profile. What you select can be edited at any time.
One of the advantages of create a business profile on Instagram is the integration of content with Facebook. If you already had a profile on Mark’s other social network, it will be easier for you to be on Instagram. Although it is always advisable to generate specific content for each platform, since they all work from different logics and algorithms.
Another advantage of Instagram is its ability to store good-quality photos and access to valuable statistics on the performance of your activities, which will help you detect the most and least relevant content for your target audience. We are also going to give you other tips to get the most out of this social network.
How to get the most out of a business account on Instagram
With the profile already configured, it is time to start using it in the best way. It is possible to remove the top game if practices like these are carried out:
Take care of the information of the company profile on Instagram and the biography
Make sure the title and username clearly identify clear shape to your brand. Also, it is recommended to add a brief description and attractive in the biography that describes well and in a few words the activity of the company.
Don’t forget either add a link to your website in the bio section, which you can update frequently. For example, when you put a new product on sale or during special offers or promotions.
Regarding the profile photograph, the appropriate size is 110 x110 pixels. Note that Instagram does not have a cover photo. that they do have Facebook or Twitter, so it is advisable to use a professional photograph with the highest possible resolution and that it represents the brand image well.
Pay close attention to the content you post
Image reigns supreme on Instagram and it is important that you offer content with added value that keeps the public and potential consumers connected. Do not only seek to promote your brand or service, try to entertain to the audience as well.
The ideal measure for the photographs that you include in the publications is 1080×1080 pixels (maximum size of 2048×2048). It is advisable that the images and videos of are in square or vertical format and not in landscape mode, since in the preview the borders can be removed.
Accompany each image or video with a legend and hashtags -in moderation, yes- to broaden your reach. Also don’t forget to tag your collaborators in the description, this way they will be more likely to comment or share your post.
Use hashtags to extend the reach of your brand
As you already know, one of the best ways to expand your community is to make use of the hashtags. These can help you expand your brandfind your target audience, enhance your or organize your photo and video content.
Create a hashtags make it unique for your company, you can also use them to promote your products or to make known offers that you have going. If you are carrying out a special promotion, you can invent a hashtags so that people use it and that the campaign has a wider reach.
Be clear about your objectives to define a strategy
Before creating an Instagram profile for your business, you need set your goalsWhat do you want to achieve in the social network? Of course, these objectives must be consistent with the general goals of the company and must be measurable and achievable.
These goals may include: increasing sales or website traffic, increasing brand awareness, increasing brand hashtag mentions, etc. When you have them clear, you can define your content strategy (how often you post, the time you post, the themes that characterize your content…).
Create a content calendar for your business profile on Instagram
It is essential to keep a regular posting hours without having to bombard your followers with too many posts. Most brands publish between one and three a day. The time of publication will depend, of course, on the characteristics of the audience. To determine these two factors, you can try posting at different intervals and times to see what works best. It will depend a lot on where your audience is located -time zone, basically- and other related aspects. From here, you can create a content calendar.
Luckily, Instagram offers statistical functions to measure the performance of your account on the social network. Alreadypreviously how to use these analytical tools for companies.
Creating an Instagram profile for your company, just like creating an Instagram account, is easy and you can get a lot of use out of it, especially since it offers specific dates on the behavior of the audience in the social network. Undoubtedly very useful information that if used correctly can help you better achieve your goals main business.
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