In addition to the , there is the possibility of listing your content within the framework of the : a whole world apart!
Instagram stories It offers you another way to connect with people through their passions and invite them to interact. Ads in this format, as the Instagram giant rightly expressed, represent a new way of bringing a brand’s story to life.
Next, we tell you everything you need to know to start spreading your business with Instagram ads in this captivating space.
What are the most powerful features that distinguish Instagram ads stories?
1- The size
the size of the stories of Instagram are, without a doubt, its differential. Ads in the feed take up the same space as a regular post, but ads in stories cover the entire screen.
This feature turns them into more immersive posts, where users devote all their attention to the brand, even for a few seconds.
2- The sound
The listening experience is a success in the videos that are published as ads within this space. Although there are several users who mute the sound of their phone, the platform ensures that 70% of those videos are viewed with the sound activated.
3- The interaction
According to Instagram, 1 in 5 storys promoted on the platform generate a direct message, and a third of the most successful posts on stories They were made by a brand. wow!
Instagram ad specifications stories
While the concept and goals of Instagram ads stories are the same or very similar to the ads in the feed, their format has more specific requirements that must be taken into account before creating them. Pay attention!
1- Duration
Videos do not require a minimum length and can be up to 15 seconds long. If it is a photo, it will be displayed for 5 seconds. The times are already established by the platform and cannot be modified.
2- Proportions
Regarding the proportions, both the video and the photo formats need to be in 9:16 to adapt to the screen of mobile devices. The recommended resolution is 1080 x 1920 pixels.
3- Format
The format and size of the videos must be MP4 or MOV less than 4GB. Regarding the photos, they must be in JPG or PNG format and not exceed 40 MB. The recommended resolution is 1080 x 1920 and the minimum resolution is 600 x 1067 pixels.
Bonus track
In ads created for Instagram stories you can incorporate the drawing tool (the same one you use in your stories when you publish content!) and give your ads your personal touch. 😉
The impact of ads on Instagram stories
Thanks to the boost of advertising on Instagram storiesyour company’s story will be able to be communicated in a more dynamic and attractive way (who doesn’t like to see creative videos that immediately attract attention?) and you will be able to reach those people who are really interested in your brand and your products.
An example of a pioneering company in testing the impact of this format on Instagram ads en Airbnb: ran a series of 15-second video ads in stories to raise awareness and build anticipation for the launch of its new product, Airbnb Experiences.
With the campaign on Instagram storiesAirbnb saw a double-digit lift in ad recall (optimizing for brand awareness).
Additionally, when people were asked to identify a business to search for and book local tours, activities and experiences, the campaign saw a significant increase in statistics for those who selected Airbnb.
Success stories
Still not convinced of the power of ads on Instagram? stories? Different companies around the world, from big brands to smaller businesses, are getting better results in their campaigns with this type of format in the advertising of their products and services.
You can take a look at and be inspired to achieve new results in the positioning and sales of your online business.
Speaking of sales in your online business, are you already promoting your products on Instagram? Take advantage of all the advantages offered by this social network and learn
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