If you work with, you already know that having a good page is one of the main factors to achieve success and stand out in the digital market. In the end, a poorly structured and incomplete sell page will directly hamper your sales performance.
But do you know what it takes to create a page to sell that attracts the attention of users?
In this post, we select 7 elements that you cannot miss when creating a page with a focus on conversion.
1. Offer clear information about the products
Every user who comes to your , probably already has some interest in what you offer, either to satisfy a purchase desire or to seek solutions for a pain point that your product can solve.
So it’s up to you to point out exactly why your product can help those users.
A common mistake when creating a page to sell is to simplify and summarize the information about the product. Because of this, you may not show all the features that make your product the best choice for people.
In order not to make this type of mistake, it is necessary to carefully and clearly take care of all the characteristics of what you are offering.
In addition, the benefits need to be well exposed so that your client understands what they will gain by buying your product.
Therefore, take some time to describe in detail what you are selling. Imagine what the doubts of someone who does not know your product as well as you would be and answer them objectively.
2. Create good CTAs
Another element that can never be missing when creating a page to sell are the (Calls to Action or Calls to Action). Many times, these are the extra motivation that was missing for the purchase to be made.
Well planned and added in strategic places on your page, CTAs contribute significantly to the final decision making.
There are hundreds of examples of calls to action and the right choice will depend on each audience.
Therefore, it is important that you place more than one CTA and with different calls to be able to prove which one converts the most. And don’t forget to measure your results to understand which button worked best.
3. Present the evaluations of those who have already bought the products
If in the traditional retail market you can measure the satisfaction of your customers by the evaluations and indications that they make to other people, in the digital market that logic is also fundamental.
The difference is that your customers do not need to have physical contact with each other to recommend you and your product, since the purchase is virtual.
So to use that strategy to your advantage, you need to find ways for people to rate your product and then display user reviews or ratings on your own sell page.
The comments of your customers will help increase the confidence of visitors who are potential customers, but who need a recommendation from other consumers to make the purchase.
But be careful with this strategy!
Many people end up creating fake reviews to divert the attention of potential customers, which is not a good practice.
Use only true and spontaneous evaluations. Otherwise, if someone finds out that the reviews are not honest, people may start giving your business negative evaluations, which will drive away new buyers.
4. Shows the seals that certify the quality and safety of the page
Although it is more and more common to buy online, many people are still afraid to provide personal data on pages to sell, mainly because of fraud.
Security on the page is essential for financial transactions, and before providing their data, customers really need to trust the platform that will process the payment.
That is why when creating a page to sell, you must make sure that you are choosing a hosting on a secure website.
By making it clear to users that your page to sell is concerned with the security of the information they will provide, the chances of closing a deal increase.
Therefore, do your research and choose a reliable host.
5. Offer secure and dynamic payment methods
Another item that makes a lot of difference when creating a page to sell that makes life easier for customers and, consequently, increases sales is the payment method.
How many sales are lost when the potential buyer cannot find practical and flexible ways to pay? Countless!
So offer your customers more than one payment method.
It works with several credit cards, offers cash payment ticket possibilities, paypal, secure payment and all the others that you can make available to the client.
Producers and Affiliates of have an exclusive platform tool that allows autonomy, security and speed to sell anywhere in the world, .
6. Create multiple FAQs
Do you remember that we mentioned that it is essential that the client has all the information in a clear and direct way?
One of the main tools to resolve user doubts are the FAQ, an acronym in English that translated means “frequently asked questions”.
With this tool, you manage to relate the most recurrent doubts of your clients and answer them before someone asks again.
FAQs help the customer understand details of both the product and the purchase itself. Delivery times, payment methods, reimbursement and countless other issues that can be addressed in this list.
But don’t forget to update your FAQ whenever necessary. At the end of the day, it may be that new doubts appear or that you make a change in your product or sales system.
7. Make contact information available
The last very important item that you cannot forget when creating a page to sell is to provide contact forms for customers to talk to you.
The attention mechanisms strengthen the relationship between the seller and the audience, test the reliability of the page and speed up the process of resolving more specific doubts.
But don’t think we’re talking about making a phone available for people to call you whenever they have a question.
Of course you can do it, but we have already warned you that it will be difficult to control the number of calls, as well as being practically impossible to attend to all those who have questions or complaints.
Therefore, it is more interesting to make an email available and, preferably, that it be shared with you. Thus, you ensure that all your customers will receive their response in the shortest possible time.
Increase conversions and sales
In this article we show the 7 fundamental elements to create a really efficient sales page.
More than just visits, your page needs to have a high conversion rate, that is, transform accesses into sales, after all, that is the objective of your business.
In the extremely crowded digital environment, the details make a lot of difference and here you met the main elements that you cannot ignore.
Now that you’ve reached the end of the post, it’s time to get to work and create your page to sell. To help you, we made this . Find out!
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