After a few days testing we present a series of tips to create the best Reels on Instagram for your brand strategy.
As you already know, a space where you can create creative micro-videos of no more than 15 seconds. Reels allows you to add effects, filters, music and speed up or slow down your videos, among other features.
Therefore, you have to play your cards right to stand out in this new space and succeed with your brand strategy. Here are some tips to help you out. 😉👇
Steps to record an Instagram Reel
Assuming that you know how to enter Instagram and, within the stories, in Reels, the first thing we see is the tools that this space offers you. From top to bottom we find:
- audio and music: You can include one of the songs available in Reels in your videos and choose the 15 seconds of the piece that you like the most.
- Speed: Playing with the speed of the video will give you a lot of play, you can speed up or slow down the audio and/or the video.
- Effects and filters: You have a wide variety of filters and effects to record your Reels, from the most classic filters to augmented reality.
- timer and countdown: This tool will allow you to set the duration of the video (remember: no more than 15 seconds) or start a countdown to record hands-free.
- Alignment: With this last tool you will be able to align the objects of a previous clip before recording the next one. Very useful to add changes of clothes or friends to your Reel.
Once you have decided which tools you want to use, all you have to do is: imaginationgive to Record Y post.
Tips for creating Reels on Instagram
We already have the process clear, right? Well, here we go with the tips!
1. Look for inspiration in other accounts
When starting any creative process, inspiration is paramount. So look for inspiration in other creators of Reels to get ideas that you can apply to your brand. Write these ideas in a notebook or create a save folder on instagram with all the pieces that have inspired you.
What are the other brands doing? Does your competition use Reels? Gossip! You should keep up to date with challenges and trends.
2. Make content according to your audience
It is important that adapt the content that you are going to offer in your profile to the audience that you want to impact, as well as respect a style according to of your brand.
This format will allow you to reach a younger audience using the tool to create interactive, interesting and fun content, as you can see in the following example from .
3. Use trendy hashtags
If you are looking for a good diffusion you should get on the bandwagon of the hashtags, remember that you must have the public profile. Use descriptive labels but don’t forget to trends or challenges.
Always check what the trends of the week are and guide your next creation in that direction, giving it originality to stand out among so many clips.
See how he uses a Reels challenge to showcase some of his brand’s products.
4. Play with various filters
instagram offers wide variety of filters and effects, designed by the company itself and by the community of instagrammers. These filters are updated periodically.
It is interesting that you try different filters in your Reels, this will bring dynamism to your pieces and you will obtain very original results. In addition, the filters will help you improve the image of your clips. Depending on the objective of the piece you will have a wide variety of effects to achieve it.
5. Take care of the design of your Reels
Use a tripod or stand to stabilize the image, this will bring professionalism to your pieces. Record the images on attractive backgrounds and don’t forget to use the tool Ghostto align when you record another clip and get fast, smooth transitions.
She is a big fan of using the ghost tool in their Reels of outfits.
6. Record original audio
Engrave original audio in your Reels will allow you create your own trends. In this way, anyone can use your original audio, record their own version and turn it into a challenge.
7. Create educational content
If this content fits with your brand, it is very interesting that you put it into practice, use this format to create educational pills it works very well and generates interest in the audience.
An example of content in educational pills is: , which creates reels giving small lessons of «Useful English for everyday life».
8. Show your brand products
Use the multiple tools that Reels offers you to create a section of interactive catalog Showcasing multiple products from your brand, like in this example from . 👇
We hope that these tips will be very useful to you and that you put them into practice. Let us know if you get results. Luck! 😊🤗
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