As we have already mentioned on other occasions, One of the first stages of the sales process is the approach. It is the moment when you connect with your audience for the first time to present your product.
Therefore, this approach must be efficient, creating connections with the person, whether on the emotional side, by affinity with the subject or due to a sense of urgency or need.
If you already have it clear, social networks will work as perfect allies to create the first contact of your follower with your brand.
People spend a large part of their day on the networks and, for this reason, in this article we are going to show you how to manage social networks efficiently and attract your audience.
First you have to know in which social networks your brand is going to be present. It is not necessary and, depending on your product, it is not recommended to be in all of them. Always remember that it is better not to be in a social network than to be wrong. In other words, if your brand has a profile on Instagram, for example, you have to post frequent and quality content there.
Have you already decided in which social networks your brand is going to be present? Great! So let’s see three ways to use them in your favor to get closer to your potential client.
Type: Using the three strategies together can bring an even better result for your online business.
#1 Position yourself as an expert on the subject
People are looking for content and information about different topics. No one wants to see product deals all the time.. For this reason, using your social channel on the internet to bring news and information about the universe of your brand is a good strategy.
If you work with decoration items, for example, you can create a blog with information, tips and trends about that topic, using social networks to replicate the content. It may be more work, but it will help you generate customers more connected to your brand.
It is also important that, so that people know that you sell products and not just information, you show your product on the networks. Pick up an item from time to time, take good pictures and show it off, but always interspersed with informative content.
#2 Create a sense of urgency
This technique helps you sell fasterbut it does not necessarily guarantee customer loyalty.
From time to time it is good to do flash promotions or set a deadline for an offer (“just for today”, for example), encouraging people to buy right away.
In this case, it is also interesting to create banners, mails and/or promote publications on social networks to guarantee a more effective action, reaching customers who still do not know your brand.
#3 Relating to the customer
Here the main thing is the . The management of social networks has to focus on maintaining a relationship with the client: clarify doubts, explain the use of a product, receive feedback and thanking compliments brings you closer to your customers and puts you in the position of a friend, that is, someone who listens and answers.
💡 extra tip: At this point, you can consider adding a , ideal for generating answers to frequently asked questions from users.
We hope you liked this information. Start putting it into practice today and share the results with us!
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