Sales promotion: guide to make promotions in your business

A promotion is a valuable marketing tool used to favorably influence a buyer’s decision as an incentive to purchase a product or service.

A well-executed promotion can be the trigger to grow your business and multiply your profits more than you imagine. If you want to learn how to make promotions, the different types that exist, examples of promotions made by other businesses and even learn how to use promotional funds, you have come to the right place Well, we have created a super guide so that everything goes perfect when it comes to making promotions.

Here you will discover from the most basic —such as the concept of promotion— to those tips you need to apply promotions in strategic seasons for your business, such as Christmas. Shall we start? ✨

What is a promotion?

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As we initially defined, the term “promotion” goes beyond the simple promotion and dissemination of products, but rather refers to a valuable marketing tool, and of sales teams, with the intention of favorably influencing the mind of a buyer. , serving as an incentive for the acquisition of a product, service or closing of a commercial transaction.

Defining the concept of promotion of a product or service is quite useful to understand more easily the characteristics that it must have as well as the objectives of a promotion, which we will define in a few moments.

What is a sales promotion?

A sales promotion is the name given to the promotional incentive contained in a commercial strategy and that aims to increase sales, the demand for a particular item or service, as well as brand awareness in a specific audience or segment.

What is the promotion mix?

The promotion mix or also called promotional mix is ​​the sum of tools and elements that make a sales promotion an effective strategy. Usually a promotion mix includes advertising actions, commercial team efforts, sales promotion, as well as public relations, communication and marketing efforts that help a business achieve the previously planned results.

Why is the promotional mix important?

The promotional mix is ​​relevant when planning a promotional strategy since it allows the efforts of a business to focus on achieving results, combining in different proportions tools and actions of multiple teams that accompany the sales promotion from launch to completion. term of this.

What objectives does a promotion have?

The promotion of a product or service can have different objectives, depending on the perspective of the two members included in a commercial transaction: the client and the seller. Let’s see what the objectives of a promotion are from the eyes of the seller or the business:

1. Increase the number of sales of a business.
2. Get a higher level of profit.
3. Increase the volume of potential buyers.
4. Introduce new or existing products.
5. Avoid shrinkage or detained merchandise.
6. Attract new business segments.
7. Break into new markets.

Unlike the seller, the objectives pursued by a promotion from the eyes of the potential client or buyer are:

1. Make a purchase with a higher benefit.
2. Get better value for your money.

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What are the characteristics of the promotions?

Now that you know what a promotion is and some of the objectives that it can have, let’s talk about what characteristics a sales promotion has. Here I list some of the most relevant.

1. Offer an incentive or additional value to the buyer.
2. It encourages the buyer to take a quick response, often favorable to the brand with the promise of a reward for the transaction.
3. It increases the demand for a product, as well as the buyer’s interest in the business.
4. It is subject to specific terms and conditions for your application.
5. It has a certain duration.
6. It presents measurable and quantifiable results at the end of the promotional campaign.

We have delved into the concept of promotion, the promotion mix, as well as the characteristics and objectives of a product promotion, now let’s talk about the different types that we can find applied to ventures.

types of promotions

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There are as many types of promotions as purposes or needs in a company. Depending on the objective to be achieved is how we can typify the different kinds of product promotions in the market. Whether they are price, quantity or even by type of payment.

What types of promotions exist?

Beyond 2×1 or 20% or 50% discounts, these are the various types of promotions that exist and that you can apply to your business. Click on each of them to learn more about how they work and their frequent uses.

And there may be many more! Have you applied any of them? Are you interested in us talking about some kind of promotion in particular and you don’t see it here? Leave us in the comments the one that interests you and we will add it to the repertoire.

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2×1 promotions

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It is one of the favorites of buyers and perhaps one of the most basic that is applied in a business, however, like everything in life, it has its complexity. Let’s now talk about 2×1 promotions, what they are, how they work and how they can be done effectively.

What is a 2×1 offer?

By definition, a 2×1 offer or a 2×1 promotion is a sales promotion that gives the buyer the opportunity to get two items for the price of one, or in other words, it gives the customer the benefit of 50% discount on the sale price of a product, as long as two units or two services are purchased.

How to calculate a 2×1?

The formula to apply to calculate the 2×1 is simple: ½ sale price *100 = 50%

How to do 2×1 promotions?

To make a successful 2×1 promotion, just follow these steps:

1. Choose the products likely to be promoted.
2. Calculate the cost of this strategy and compare it to the profits made and the trading budget required for this strategy.
3. Set the terms and conditions, as well as the limits of the offer.
4. Plan a promotional campaign and the resources you will need in the promotional mix.
5. Execute and measure the effectiveness of your promotion.

If you still have doubts about how to apply 2×1 promotions, in addition to how to apply them in your online store, we recommend that it will show you the ABC to make 2×1 promotions.

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How to make promotions?

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We come to the climax within this manual, the real how to make effective sales promotions. And it is that in this way, planning and communication are key for San Julio Regalado to bless us from start to finish in a promotional campaign. Let’s go to what interests us.

How is a promotion done?

As if it were the Holy Grail (or perhaps not so much), these are the eight steps to follow to make a successful sales promotion. Bookmark this! 📌

Do you want to read in detail what each of these steps consists of? Click on the link in each point and delve into what you should take into account when making your promotions or .

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When to make promotions?

It is possible to start a promotional strategy at any time of the year, however some situations are more likely for promotions to be more successful, as in these cases:

• On special dates of the year (Christmas, Three Kings’ Day, May 10, Good End, etc.);
• During low sales season;
• For the launch of a new product;
• At the end of the season;
• For any modification in the product;
• To pressure and avoid the competition;
• To avoid inventory stopped.

How long should a promotion last? 📅

Ideally, generally speaking, a promotion should not last more than 15 dayssince buyers tend to get used to it and despite accompanying it with an advertising campaign, the efforts are diluted and the message begins to lose impact on the audience.

How is a promotion written?

Although there is no infallible recipe or manual for writing promotions, there are certain recommendations to follow so that it is attractive and generates an impact on the audience. We share these tips to write a promotion for your business.

1. Bring the main benefit to the fore. It must be the first thing to communicate, to draw the buyer’s attention.
2. Use verbs in the imperative and first person that invite action (‘get’, ‘receive’, ‘add’, ‘earn’, etc).
3. Add deadlines to the construction of the promotion to speed up the action or take it immediately to the purchase.
4. Include the terms and conditions in your posters or promotional materials.
5. Promotes friendly, positive and cheerful communication. Just like inviting a friend to a party.

If there is something you should avoid it is:

• Oversell or generate false expectations in your buyers.
• Change the terms and conditions of the promotion once it is released to the public.
• Abusing terms such as “While supplies last” or “Change without notice”.
• Confused, unclear and false communication.

The clearer and more frank your writing, the better the conversion and results from this sales strategy.

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Funds for promotions

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Now that you know how to promote a product, it’s time to give you the tools to implement your business strategy. One that will facilitate the publication and communication for your campaign are the backgrounds or designs for promotions. We show you what types of funds for promotions you can find and apply according to the line of business or time.

What types of funds for promotions exist?

These are some of the types of backgrounds for promotions that you will find in photo banks and design tools. Click on each of the links to learn more about them and how to apply them effectively in your advertising strategy.

Download backgrounds for free promotions 🎉

If you are excited to work with different funds for promotions for the communication of your brand, we have a gift for you. We designed twenty backgrounds for free promotions for your business. They are free and you can get them with just one click, on the button below.

We hope that these materials will help you in communicating your promotions and effectively executing your promotional plan. We want to see your business succeed! ✨🙌

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How to do promotions at Christmas?

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Christmas is an excellent time of the year to make promotions, because not only buyers are looking for gifts…