Facebook Insights: know your audience like no one else

If we had to say what the key to any successful Facebook advertising campaign is, the answer would be segmentation. Does it ring a bell? Surely yes. 🙂

But what exactly does this term mean? How can I get to know my audience better to achieve good segmentation? How can I find out what their interests are, their buying behaviors, etc. to create better advertisements but without asking you directly?

Calm! has the solution. Let’s go to see her?

Who is your audience?

Also known as Audience Insights (there is no exact translation in Spanish, but we could say that they are the “views of the audience”), the powerful tool Facebook Insights it allows you learn more about your audience. In this way, you can put together ads that are relevant to him and that yield more successful results for your business.

To explore Facebook Insights, you have to go to the Ads Manager and there click on ‘All tools’ > ‘Audience statistics’.

The information that you can obtain through this tool, and that will allow you to improve the aim of your publications and ads, is the following:

1) Demographics

Known:

• The age of your Facebook audience,
• the gender,
• their level of academic training,
• sentimental status,
• the position they hold in their workplace.

2) Geographic data

Where in the world are those people who follow you? We are sure that you will be surprised!

3) Interest data

Find out about his interests, hobbies and what he likes to do in his spare time. For example, if you like to go on family outings, what your favorite foods are, what sports you enjoy, etc.

4) Like data

I’m very close to the ! Facebook Insights gives you the ability to know what other pages your audience follows. Take advantage of this information to closely follow your competition and not be left behind!

5) Behavior data

In this section you will discover how your followers interact with your Facebook page. Do they like your posts? Do you comment or share? Do they respond to your Do they enter more from the computer or from this great social network? A great source of information!

So what is this tool for?

Data is critical to improving any marketing campaign, so using Facebook Insights can enhance your digital strategy as it brings you closer to your followers giving you (super) valuable information about them.

In this way, you can create content that captures more attention from your audience because now you know their preferences!

And not only that, but as soon as you enter the ‘Audience statistics’ option, you can choose which audience you want to know more about: people connected to your page (followers), people on Facebook in general, or people from a custom audience you’ve created. Isn’t that great?

So, as a summary, we could say that Facebook Insights:

• Gives you useful information about the profile of the audience you choose (hard data such as gender, age, country, etc.).
• helps you know what does your audience like the most (soft data like interests, hobbies, etc.).
• gives you the possibility of keep a close eye on your competition (via people’s likes).
• It shows to you how users interact with your posts and ads.
• It allows you download all this information in an Excel or CVS so you can organize it your way.

Take advantage of this tool to enrich the segmentation of your ads or publications and capitalize on the time and money invested in Facebook. 🙂

conclusion

Surely at this point you are wondering how to interpret all this data to improve your business, right? Our recommendation is that create your own document with the weekly statistics that you think are most relevant to your business and analyze them in depth.

For example, what is the average age of my target audience for this ad? From there, what language would I have to use to speak to him? Or, who is my post for? And then what are your interests and hobbies?

This will help you not only to discover key points such as whether or not you are reaching the public you want (and make the necessary adjustments), but also to achieve a most successful and profitable digital strategy for your online business.

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