How to Sell a Product Successfully With Examples!

Do you know how to sell? One would think that it is a simple action, but it involves a whole process and technique that is refined through experience, learning and some would say, years. If you want to know how to sell a product, here I give you some techniques and basic elements that you must perfect If you want to dedicate yourself to sales.

If you are a budding seller or looking to improve your way of selling, here I will explain how to sell a product in different ways, as well as some phrases to sell a product. Continue reading! 👓

How to sell a product? With examples!

Although the technique may vary depending on the audience and the item to be sold, considering a traditional sales method, these are the steps we can follow to sell a product. Take note!

1. Detect a problem that your potential client has.
2. Talk about this problem and its consequences.
3. Show how your product solves this circumstance.
4. Detail the main benefits of the product you are selling.
5. Make the sale.

Let’s see each step accompanied by a particular example: selling ice cream in a shopping center

1. Detect a problem that your potential client has 👀

By selling we are trying to solve a problem for our customers. Sometimes it will be quite obvious, on other occasions, the client comes to us without knowing what he wants to buy, but he has a need that he seeks to solve. Therefore, it is necessary to inquire about his problem, offering him various alternatives.

Example of how to sell a product:

• “It’s very hot, don’t you think?”

2. Talk about this problem and its consequences 💬

If you have already detected the problem or the need that your client has, talk about it and the consequences it can cause, all this without the need to take the conversation to a dire or uncomfortable point. Have a casual conversation that encourages the potential buyer to talk about him and how the problem affects him.

Example of how to sell a product:

• “It’s just that with such a hot climate you want something cool, right?”

3. Show how your product solves said circumstance 👍

Depending on the product you want to sell, it is possible to demonstrate how it works or how it solves the problem, perhaps it is possible to give free samples or use a fitting room so that the buyer knows more about the item for sale.

Example of how to sell a product:

• “Would you like to try one of our ice creams? What is your favorite flavor?

4. Detail the main benefits of the product you sell ✨

Knowing how the product works, the benefits and what distinguishes it from the competition is vital to be successful in the sale. Try to highlight the best attributes of what you want to sell, without lying or exaggerating its features.

Example of how to sell a product:

• “All our ice creams are organic, with no added sugar, made with natural fruit and without preservatives or artificial colors.”

5. Make the sale 🙌

Not because it is the final step, it means that everything is achieved. At this point you can mention the selling attributes of the product that serve to close the deal, such as promotions, payment methods and even shipping methods, if the product to be sold requires it.

Example of how to sell a product:

• “Also today we have a special launch promotion. All our products are 2×1 regardless of the payment method.”

How to sell a product online?

Selling an ice cream in a mall is not the same as selling a product online. Doing it face-to-face keeps the potential buyer’s attention and avoids distractions, however doing it online adds distance, competition and physical barriers. Though Following these steps it is possible to sell a product online avoiding these obstacles.

1. Determine your target audience.
2. Take amazing photos of your products.
3. Connect your sales channels: website + social networks + marketplaces.
4. Solve ALL your customer’s questions.
5. Give an accurate follow-up to your media.
6. Lean on automation tools or chatbots for customer service.

I will now detail each of these steps.

1. Determine your target audience 🎯

On the internet, we don’t always know who our message is reaching, so it is necessary to determine who is the audience we want to reach with our venture. To do so, these questions can give you a good idea:

• Who is your product or service for?
• Who could become your potential customer?
• Is it limited to any locality, city or state?
• How old are you?
• What interests you? What tastes do you have?
• What social networks do you use?

Once you have defined it and have the answer to these questions, you will have a profile of your buyer or buyer person. You can add a name to it if you wish and it helps you visualize more graphically who you are targeting. From there you can create personalized messages to reach the audience you have in mind.

2. Take amazing photos of your products 📷

What didn’t they say out there?He who does not teach, does not sell”? This principle applies to online sales and you have to consider that if technology has not solved something (yet), it is the advantage of being able to use our five senses when making a purchase, such as feeling the softness of a fabric, smell the sweet in a fragrance or taste a drink. Given this, the closest solution and perhaps the least expensive is to take incredible photos of your products. You can leave this theme commissioned with a professional or mark your beginnings as a photographer. It’s never too late to learn!

Learn more…

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3. Connect your sales channels: website + social networks + marketplaces 🛒

Have you heard of the word “omnichannel”? In digital marketing, this term is used to define the strategy that an online business can adopt to find the customer through different channels, such as the website, social networks, marketplaces and search engines. And it is that nobody follows the same path when buying on the internet, each user handles different times and ways of buying according to their preferences and tools, therefore combining channels is one of the best online sales strategies.

💡 Expert tip: if you can connect these tools and manage them from the administrator of your online store, saving you time and effort. Incredible!

4. Solve ALL your customer’s questions 💁

When you open your online store you should think that it should be like a self-service, providing your buyers with all the information they need to make their purchase without the need for them to contact you by other means. Doing so will not only increase the number of likely purchases on your website, but also give your buyer certainty of the item they are interested in. Also, if you think about it, you will avoid return problems and errors when making purchases. For this reason, we recommend that you include timely descriptions in each product file, sales conditions, shipping methods and even a section on the page to answer frequently asked questions. You will see that it will help to convince buyers.

5. Accurately track your media 📞

Yes, even if you give them all the relevant information on your site, there will be customers who prefer personalized attention or questions not considered within your website, for this, keeping communication channels open is essential to prevent buyers from losing interest in your product. . We recommend that you use synchronous and asynchronous methods to answer the questions, combining email and Whatsapp or a phone number and Instagram messages. You choose the media, just remember to promptly follow up on the questions they ask you.

6. Lean on automation tools or chatbots for customer service 💻

There are interesting solutions to track your customers. Making use of or email flows for abandoned shopping carts are very useful to finish closing the purchase. Let us bear in mind that not all users who arrive at our site will complete their transaction in the same session, so it is important to motivate the buyer and show him that we are just a click away.

This will do you…

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How to sell a difficult product?

I wish selling cars was as easy as selling pineapples, but it’s not. There are products with a certain margin of difficulty that require different processes or a particular methodology. Here we give you the steps to sell a difficult product, from retirement insurance to a package of funeral services, to a water tank.

1. Highlight its benefits.
2. Listen to the objections of the possible client and give valid arguments for each of them.
3. Add testimonials or success stories.
4. Apply a promotional strategy.
5. Optimize your sales pitch and business process.

Do you think if we detail what each of these points refers to? Let’s do it with the three examples I talked about in the previous paragraph.

1. Highlight its benefits 💎

Within many commercial teams, specific scripts are made to support sellers to highlight the benefits of the products they have in their portfolio and knowing what you are selling and what are its differentiators from the competition are key to being able to close a deal. sale.

Example of how to sell a difficult product:

With retirement insurance:
“This retirement insurance has the best interest rate of those offered in the market, it includes disability insurance and life insurance.”

2. Listen to the potential client’s objections and give valid arguments for each of them 👂

Every sale is a negotiation and with a product that is difficult to sell, it is likely that the customer will have objections to the item, which may be economic, quality or due to various circumstances. It is necessary to actively listen to the objections of our potential client and know how to persuade him that when making his purchase he is making a smart move. You can even make a list of objections and prepare a script to avoid a no from the buyer.

Example of how to sell a difficult product:

With a package of funeral services:
“Wouldn’t you like to leave your family peace of mind? At a time like this, it is difficult to process everything that happens, so having a prevention plan can calm both you and your loved ones”.

3. Add testimonials or success stories 💖

With certain types of products it is helpful to have customers who support the quality of our products since their words can help the potential buyer make his decision, especially if you have suspicious users who do not trust a sales pitch.

Example of how to sell a difficult product:

With a tank:
“We bought a Tinacoplas to replace the water tank in my house and in addition to giving us incredible attention, shipping was free. 100% recommended – Carlos Vélez”

4. Apply a…