How to use Crazyegg –

One of the most important features that every web page should have is good optimization. And in this case, we focus on providing details about one of the best known tools for: Crazy Egg. Next, we explain what its functions are and how to use them for your benefit.

Digital marketing is known to have developed as one of the best ways to have a successful business and more so with the increasing use of technology. For that reason, having one can be the difference between lots of traffic and lots of conversions.

Clearly, conversions are those actions that a web page has as its objective and provide a profit of different types to the brand. With a good optimization, it is possible to access a greater number of conversions from users. And for this, tools like CrazyEgg are used.

What is Crazyegg and what exactly is it used for?

You are probably wondering what CrazyEgg is, given how relevant it is. This is a tool that allows you to monitor the activity that users have within a web page. So that it is possible to understand the actions of the users who convert and establish a strategy to better target the target users.

By collecting information, it is possible to understand the behavior of users and their interactions with the website. Thanks to these details, strategies are established that help a greater number of users to carry out specific actions to have more conversions. Basically, it works as a means to improve the user experience.

What does the tool offer you?

When it comes to optimizing the user experience of a website, it is necessary to know what CrazyEgg is for. For this reason, we have gathered a series of advantages that show you the characteristics of the tool and provide you with knowledge about its benefits, being:

• It offers a “confetti” map capable of revealing the location of the clicks made by users. Thanks to the use of colors, you can know, according to the metrics, how likely users are to click on certain areas. This helps establish a pattern that could benefit your marketing strategy.
• It is cheap and easy to use. It does not require great knowledge and compared to other types of tools, it is economical.

In addition to these benefits, CrazyEgg also features a number of features that can easily guarantee more benefits. These functions are:

• The heat map, for the identification of specific points where users click.
• Another scroll map, based on the movements made by users and that allows knowing the parts that have greater visibility on a page.
• A confetti map, where we identify through metrics the number of clicks a user makes on each part of the page. And so the most click-prone areas are known.
• Overlay, the option that helps obtain statistics based on the clicks obtained by an element, for a comparison with the total number of clicks on the page.

However, it is important to note that variables do not have the option to be customized with CrazyEgg.

How to use Crazyegg?

Now that you know the main features, it is necessary to explain to you how CrazyEgg works so that you can apply it to your web page. Like almost all tools, CrazyEgg offers you a few lines corresponding to the code and they are unique to each account. And the best thing is that this code can be added to the HTML of the website you want to test.

When the website to be monitored has already been included, CrazyEgg will simply take screenshots that will include data. Such data provides enough information to create an analysis based on user interaction.

It is necessary to know that among the features of CrazyEgg it is possible to find the segmentation function when monitoring. This means that you can choose the type of device on which you want to perform your tests, understanding how the web works through said device.

Other alternatives of this web analysis tool

Although CrazyEgg is known to be a tool that provides great features like heatmaps, it is possible to find other alternatives. Among them are:

• Marketing 360, with great ease of use and installation.
• FullStory, created to show user interaction to improve conversion rate by collecting data in the cloud.
• Activate DEMAND.
• Synerise, which uses AI to provide information based on customer interactions.
• Hotjar, ideal for creating analyzes of information provided by users to transform them into conversions.
• Zarget, which has several web optimization processes in a single tool.
• EyeQuant helps companies to better develop a web page for further optimization.

It is also possible to find many more options. Nevertheless, What makes CrazyEgg stand out the most among them is the value of their plans:

• Free trial.
• Basic: $24 per month.
• Standard: $49 per month.
• Plus: $99 per month.
• Pro: $249 per month.
• Companies: Price adjusted to a personalized budget. It includes all its features and unlimited benefits.

Now that you know the details about this wonderful plugin, you can easily choose its features. CrazyEgg provides all the tools you need to be able to carry out tests that allow you to understand if the elements of your website are getting the best reception.

Remember that it is not the same to have a functional web page but not ideal for target users, than a functional web page with conversions. To achieve success in digital marketing, you need to have a web optimization in the best state and CrazyEgg allows you to achieve it.

It has an excellent price in relation to other tools with the same functions. And it also has extra features like the confetti map or the Overlay. In addition to allowing you to carry out a test between two web designs, with an a/b test.

That way, you can make changes and find out which options work best for delivering a great user experience.