If I have to define Majestic SEO in a nutshell i would like . And it is that Majestic performs a reproduction of the work that Google robots do: crawl websites, collect information about content and follow links. The latter being one of the most important factors for the
inbound links or backlinks They must be of quality. To do this, Majestic SEO provides data and statistics very useful for making decisions that improve the SEO positioning of a domain in terms of links. Shall we stop introducing the subject and get to the point?
What is Majestic SEO and what is it for?
Majestic SEO is a very powerful tool specialized in a determining factor for SEO positioning: the links.
takes care of track all Internet websites and make a database with all the links it finds. It also incorporates another series of very useful tools for SEO that provide us with very valuable statistics and data on any domain.
As you know, the backlinks are the links that a website receives from other pages. They are those links that point from other pages to ours. A good one link building strategy It is based on knowing the quality of those external links and improving it.
Because Majestic SEO collects link information from all over the world, it is the perfect tool to carry out a link building strategy.
How does Majestic help you in your SEO strategy?
SEO, in addition to pretending that a web page is attractive and useful for users, also seeks to be so for search engines and, specifically, for Google robots.
Majestic SEO can be a great ally for an effective SEO strategy as we can use it to control different fields in relation to the positioning of a web page.
Top Majestic SEO Metrics
These are some of the metrics to pay special attention to to review the evolution of a link building strategy.
Fresh Index
This option shows us the links that we can find in the last 90 days, so it is perfect for reviewing and optimizing a short-term linkbuilding strategy.
Historical Index
If we select this metric, we will get all the information that the tool has collected. Therefore, we will be able to see more data to make a comparison of longer periods. This index is updated every time the Fresh Index data is dumped.
Citation Flow
This index takes into account the amount of incoming links. That is, external links that point to our website. Make a prediction of the degree of influence of a URL taking into account the number of sites that link to it.
Trust Flow
For its part, Trust Flow is based on the quality of external links. Majestic collects a large number of trustworthy sites and the closer the link is to those trustworthy sites, the higher the quality rating.
EXTRA TIP. To find out if your link building strategy is on the right track, divide TF by CF. If the result is close to 1 or is greater than or equal to 1, it indicates that a good link building strategy is being carried out.
Topical Trust Flow
Also called Topical Trust Flow, Topical Trust Flow groups Internet websites into categories and shows us if the links that enter a website that we analyze are related to its category. That is, if they have similar content.
These are, in my opinion, the most important metrics. But Majestic SEO gives us many other options and metrics that we can use to improve the SEO positioning of a web page in search engines, taking into account the links that point to it.
Learn how to interpret Majestic SEO metrics
These are other metrics that Majestic gives us and that we can use to obtain very complete data on our link building strategy.
SiteExplorer
With this metric we can analyze both the domain and the url and it gives us several values that appear in tabs.
- Summary. It shows us some general data of the web page: total incoming links, referring domains, etc.
- Topics. Here we see the themes or topics of the links that point to our page to see if they are related to our sector or theme. For example, art and literature, business or science, among others.
- Referring domains. To explain this tab, you need to understand the difference between backlink and referring domain. While a referring domain is a domain that generates one or more links pointing to your website, a backlink is any link that points to your website.
That is, when you are linked several times from the same website with various links, it is considered a referring domain, while if it is an isolated link from a domain, it is a backlink.
- Backlinks. It shows us all the links that point to our website and allows us to filter them to discard those that have been removed.
- New and Lost. In this tab we will be able to see a graph with the evolution of the new and lost links, in addition to checking which links it is and the TF and CF data for the urls and domains.
- Within these two tabs we can see a column that gives us a very interesting piece of information. Are the outbound links from external domains. This will allow us to check how many links to different domains come from the web page that links to us. Thus, we can know if a page that links to us has a bulk external linking. What does this mean? That the value of the links of that type of pages will be less.
- Anchor text. This tab shows us the types of anchor texts of the web page that links to us. It helps us to verify that the link is located in an interesting keyword for us, instead of in the word “link” or in you can visit the link “here”.
keyword checker
With keyword checker we can know the frequency of use of a keyword in the Majestic SEO indexes. What use is this to us? To know the competition of some keywords that interest us and to know how many sites are using a keyword as a positioning term
Link Profile Fight
This option allows us to see a comparison of incoming links through a scatter plot and we can see some metrics for each link such as TF, CF or number of backlinks.
comparator
With the option to compare domains we can do it with up to 5 domains or subdomains. It gives us information about reference domains, reference IP addresses, etc., but also the subject of those external links, for example from government or education sites. This helps us to be clear that if they link to us from a government site, the relevance data will be greater than the scope.
Backlink History
This is a history that includes the number of incoming links for certain domains and subdomains and whether they have increased or decreased over time.
Bulk Backlink Checker
This option helps us to know more precisely the number of backlinks of a URL and to know if they are referring domains or not.
Click Hunter
With Clique Hunter from Majestic SEO we can know all the links in the form of domain lists. It helps us to know in detail each url and thus know if our competitors are using those links.
Neighborhood Checker
It would be something like a list of neighbors that are hosted on the same IP. This way we can know the reputation of those sites to know where the links come from. It is perfect to check if it is about pages with massive links or spam generators that, of course, do not interest us in any case.
Majestic Million
It is not the name of a colony, although it could be. Majestic Million is used to check if a domain is in the list of Majestic SEO links, if it is considered important or if we are in the current position.
Standard and advanced reports
Majestic SEO does not forget the need to create data presentation reports for clients. For this reason, it gives us the possibility of having a series of reports to analyze the results of linkbuilding strategies and monitor actions that we have carried out.
The only thing is that, to enjoy these links, you will have to prove that you are the owner of the domain.
Majestic SEO plugins
There are plugins for everything and Majestic SEO was not going to be any different. Can install a Majestic plugin in Google Chrome and other browsers to enjoy instant metrics.
If with all this information you are not convinced that Majestic SEO is one of the most powerful SEO tools to carry out link building strategies successfully, is that nothing can do it anymore.
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