Quiero Norte is a store inspired by the colors and climate of northern Argentina. Its owners, Valeria Agostini and Carolina Martínez Hansen, had no previous experience in ecommerce but in a short time they were able to start their business and today they tell us how the idea of their business came about, how they promote their products and much more.
How did the idea of creating the store come about?
We have a strong bond with the north and its culture. The north for us is inspiration, joy, nostalgia, silence, music, colors and more colors. emerged with the main idea of rescuing the typical objects and elements of northern Argentina for interior decoration. We focus on objects originating from there, but also other typical elements from there such as llama wool, sheep wool, wood, ceramics and alpaca, among others.
Our goal of “bringing a bit of north to your corners” implied having a great reach and that is how the idea of the online store arose from the beginning, together with the generation of the project. At the moment Quiero Norte is only online.
Did they have previous e-commerce experience? How were the first steps?
The business was raised from the beginning as online, so although there were fears of facing something unknown to us, we always had the assistance of Tiendanube to solve problems and respond to our concerns. We ask and ask a lot!
What do you remember about your first sales?
Our first sale was a great moment! They made us some questions about the issue of shipping and some details of the product and it was finalized a week after launching. The first customers, like most, were captured through Facebook.
What are you doing to promote your products on the internet?
Our promotion strategy includes networks such as Facebook, Instagram and Twitter, we also advertise on Facebook and in which we share content related to the north, decoration and trends.
What payment gateway do you use?
We use MercadoPago, we found it to be a very familiar tool for those who buy online and it is also very simple to use, we recommend it
How was the growth of the store since you created it?
Since we started, the growth of the store is sustained and directly proportional to the number of visits to the site, which in recent months has increased by an average of 25% per month.
Finally, what advice could you give to someone who, like you, is about to start from scratch with an online venture?
For us, the online store made it much easier for us to start the business, since the fixed costs are much lower. In addition, we believe that the issue of image and communication on networks is very important to attract customers. You always have to be active and innovate in what is offered and, above all, be encouraged!
If, like Valeria and Carolina, you are thinking of selling online, you can easily and quickly create your own online store.
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