We are already close to New Year’s Eve and we are already starting to think about the grapes, the champagne, our best clothes and the traditional chimes to welcome 2022. And while some are anxiously waiting to see what dress Cristina Pedroche will wear for the broadcast on Antena 3 from the Puerta del Sol in Madrid on the night of this coming December 31, or how Anne Igartiburu and Jacob Petrus will look on screen on TVE’s La 1, the popular streamer Ibai Llanos has everything ready to break the Internet again at the gates of a new year.
The chimes to welcome 2021 were quite atypical: a Puerta del Sol without people, due to the Covid-19 pandemic. Beyond that, Ibai made a live broadcast on Twitch of the chimes for the first time in history, a transmission that reached 5.5 million total views, with a golden minute in which 552,345 users were connected to Ibai’s channel on Twitch at exactly 00:00 at night. It should be noted that those viewer figures actually reflected the number of devices connected at the time of transmission (whether tablets, mobile phones, computers or Smart TVs), since the audience at the person level was much more.
“I never forget this in my fucking life. You have made history.” Llanos wrote at the time through his Twitter account.
The best entry of the year in history.
Without discussion.
– Ibai (@IbaiLlanos)
This is how the streamer, for this occasion and with a view to receiving 2022, has decided to take this whole experience to another level: he will broadcast the Chimes 2021 on the night of this Friday, December 31, from one of the balconies of the Puerta del Sol. And he will not do it alone, because at his side, an icon of the Spanish New Year’s Eve: Ramon Garcia, the man in the black and red cape. There will also be special appearances by Reven, Barbeq, Werlyb and Ander, Ibai’s inseparable friends, during the broadcast.
This year I will give the chimes 2021 with Ramón García.
We will do them from Puerta del Sol in Madrid, on one of the balconies.
This is going to be historic.
– Ibai (@IbaiLlanos)
«Please, grandparents and parents who are more than my fifth, put the Twitch (December 31) anywhere, on TV or on the mobile. That I know that Twitch can be put on TV, that they will see me like all their lives but this time with Ibai », commented the emblematic presenter in a conversation with the streamer on his Twitch channel last November, when this historic collaboration was announced for New Year’s Eve. Also, Ibai Llanos has announced surprises for the broadcast, among which is the visit to its stream of Anne Igartiburu and Jacob Petrus, presenters on TV.
Ibai has also explained on his Twitch channel that this year has received offers to simultaneously broadcast the event on one of the most important television channels in Spain, but has decided to focus on the streaming platform, also explaining that it has been common in recent months for different television channels to offer to broadcast their special events, such as the paddle tennis tournament or the balloon tournament. In those cases, Ibai’s response was the same: prioritize the broadcast on Twitch so as not to leave out any of the members of his community, regardless of the country they are in.
The sponsoring brands of the Chimes with Ibai
This project is the product of the effort that Ibai has made in conjunction with the team from the talent representation agency Vizz, in addition to the collaboration of Noob, the audiovisual production company belonging to the Webedia group. All of them were at the issuance of the chimes to receive 2021 and will repeat the experience for the entrance to 2022.
Thanks to the success of New Year’s Eve 2020, brands have turned to be part of an evening that promises to break new audience records on Twitch. Doritos, ColaCao, Domino’s Pizza and Movistar were part of this experience presented by the Bilbao content creator last year.
For this opportunity, only Domino’s repeats as a sponsor for New Year’s Eve this year compared to those who were sponsors in the historic 2020 broadcast. Additionally, companies such as Ibai 2021 have joined the chime train Grefusa, AX or Pepsi. Of course, amazon (the parent company of Twitch) will support this streaming thanks to the sponsorship of its entertainment services Prime Video and Amazon Music.
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