According to the new edition of the , produced by Epsilon Technologies and that analyze the of the 29 Ibex 35 companies that have official profiles, Iberdrolawith a share of 25.66%, and drivewith a share of 24.73%, led social networks in 2019.
The remaining Top-10 of Ibex 35 companies with the greatest impact on social networks in 2019 have been, Mediaset España (12.68%), Repsol (7.51%), Mapfre (5.71%), Telefónica (3.79%), Meliá (3.59%), Santander (3.2%), Gamesa (1.79%) and Aena (1.49%). Data from 125 corporate profiles have been included in this study.
Most successful content among Ibex35 companies
The leading brands in the sector, Iberdrola Y driveare characterized by being the greatest generators of positive impact at a social and environmental level, and the greatest generators of content related to this theme among all the brands that make up the panel.
Iberdrola generates this type of content through sports milestones of female teams and personalities that are sponsored by the brand, strengthening its philosophy of supporting women through sports. Secondly, drive develops actions and reflection campaigns about caring for the environment through dynamic content in the form of surveys. The contents of curiosities related to the positive impact of the infrastructures produced and installed by the company also stand out.
On the other hand, there are other brands that have increased their activity related to CSR: Repsol generates valuable content about curiosities and suggestions of places and events (with a sustainable identity) to visit. For its part, Mapfre generates content for reflection and actions carried out by the brand itself, such as the elimination of single-use plastics in sponsored events. In Telephone highlights its sustainable philosophy and commitment through employee stories and experiences.
CaixaBank Y Santander They offer support in the fight against different diseases through their own foundations or others.
Facebook, the leading network in interactions while Instagram is the fastest growing platform
The IBEX35 has generated almost 12 million interactions during the analyzed period, +25% than in 2018. Instagram It is the platform with the highest growth in interactions between IBEX 35 companies (+193%).
by platforms, Facebook was the leading network in interactions for IBEX 35 companies in 2019, with 5.8 million interactions generated on this network (68% of the total). In interaction generation, Instagram follows, with a 19% share in the number of interactions on its own and external channels (through prescribers, , or events) reaching almost 4 million. then follows Twitter, with a share of 10% and 1 million interactions.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus