Ideal market positioning: 5 tips to achieve it

You know, every time you want to buy a soda, even if it’s not exactly that one, you say you’re going to buy a Coke?

Or when you need those 5 minutes to drink a cup of Nescafe, well, many don’t know that it’s just a brand of soluble coffee or instant coffee. And when it runs out, you put the Nescafé item on the shopping list, but, in the end, maybe you buy another brand….

That’s what we call market positioning and it has a lot to do with the way in which the organization is projected in the mind of the consumer.

In this post, we are going to explain this concept better to you and give you 5 tips for you to achieve a good market position. Check it!

Understanding market positioning

Market positioning is literally the position that a brand, product or service occupies in the minds of its potential consumers.

Every time we associate a brand with a specific product, even if there is no intention to buy exactly that brand, we are placing it in a prominent place.

As we showed at the beginning of this post, there are some brands that are already so present in the daily lives of consumers that they ended up becoming synonymous with some products. And if you are , you know how important this is. After all, who does not want to be in the imagination of potential consumers?

So, having a good brand positioning mainly means occupying a role of reference, prominence and leadership with your product or service.

To paraphrase Philip Kotler, also known as the father of marketingmarket positioning is the action of projecting your product (and the image of your company) with the aim of standing out in front of your .

Well, now that we understand the theory, you must be asking yourself:Is there any way to achieve a good market position?

It all depends on the union between a good quality product, marketing strategies to publicize your business and, of course, time in the market. In other words, occupying a prominent place in your market is not something that happens overnight.

However, there are some tips that you can start putting into practice starting today and that will help you and a reference for your audience. They are the following:

1. Know your market

Even if you already have a well-established product and you already manage to sell to several people, it is very important .

Especially those who work on it know that the digital market is constantly changing.

For this reason, so that you do not get left behind, you must always be attentive to the news and trends that arise daily in order to anticipate and thus stand out. In the end, the sooner you prepare for a new marketing strategy, for example, the greater the chances of being a pioneer in it and thus standing out in front of consumers.

To help you prepare, watch our video on how to do market research:

2. Study your competitors

This advice is practically an extension of the previous one. Well, when studying your market, one of the main points is to understand who your competitors are. If you want to stand out, you need to know what others are doing.

Every time we talk about we need to remember that the goal is not to copy what others are doing.

In reality, what you need is to understand the spaces that other brands have not yet conquered, and based on that, think about how you can meet the needs of your market by being different.

3. Understand consumer behavior

Do you remember that we said that market positioning depends on how the public perceives your business?

So, nothing is truer than understanding very well the . Thus, you manage to realize what you still need to do so that your brand, product or service remains in the imagination of the people.

If you are one of those who think that the consumer only buys a product because it is very good, you are very wrong.

Today we know that various factors are essential for the brand to stand out, such as:

• ;
• Being indicated by those who trust;
• Being able to make secure purchases (whether online or offline);
• Be ecologically aware and much more.

Therefore, always think of actions that not only talk about your product or service, but mainly provide what potential buyers are looking for.

4. Show what makes you different

Why do you think companies like Coca-Cola and Apple have a good market position?

Because, in addition to a well-structured product, they know how to reinforce the brand very well in the minds of consumers.

Think, for example,.

Every year, we wait for a new Coca-Cola campaign that sells not only the soda but also all the magic of consuming it along with our Christmas dinners.

What these companies sell is much more than a product or service. They deliver value and people see it.

Therefore, you need to have a value proposition and make it clear to your potential customers. People need to understand the transformation that your product can make in their lives.

Be careful not to create a value proposition just for the sake of creating it. You have to really deliver something that will transform the lives of those people. Only then will they be able to associate your product with the solution they needed.

5. Create branding awareness strategies

Finally, to have a good market position, you need people to know your brand.

That is why it is very important to think about marketing strategies focused on . If you don’t know what we’re talking about, we’ll explain it to you!

Brand awareness in free translation means brand awareness. That is, it is how well people know your brand.

When we talk about this, we do not mean that it is only recognizing your logo, but (and mainly) the values, the discourse and everything that revolves around the branding efforts made in your business.

You create a kind of collective consciousness to the point that your brand becomes such a strong reference that it becomes the name used to refer to a certain product (as is the case of Nescafé, an example we used at the beginning of this post). .

In other words, branding awareness is the end result of successful market positioning. Therefore, think of actions that make the public know not only your product but also the entire universe of your brand.

Of course, there are various possibilities for both. So, to know them, read our text with .