Banco Sabadell has announced that it will make effective the integration of Instant Credit in Sabadell Consumer Financeits consumer credit subsidiary in order to accelerate its presence in the digital sector, which will imply a change in the brand used: Sabadell Consumer.
Instant Credit is rebranded to align with Sabadell Consumer Finance
The Banco Sabadell group currently has a 30% market share in physical and online payments, however, the firm is committed to digitization and wants to strengthen its presence in the eCommerce sector through Sabadell Consumer Finance.
This company, 100% owned by Banco Sabadell, is the entity specialized in consumer financing of the group. This company carries out its activity in different channels, offering solutions for installment payments, payment cards, loyalty and credit solutions adapted to different sectors such as training, the automotive industry, home renovations, sustainability and health, among others.
Sabadell Consumer Finance has more than 12,000 collaborating establishmentsand has a consumer loan portfolio of around 1,800 million euros.
As we well know, Digital financing is one of the most relevant factors for the growth of electronic commerce in any market sector. These payment solutions offer consumers a more flexible purchase channel that adjusts to the budgetary needs of each one. For this reason allow the business to create a more stable flow of sales and improve conversion ratios, even promoting purchases of premium products or high value.
Security is the key to avoiding cart abandonment
As the company explains in a statement, “In Spain, around 75% of carts are abandoned before confirming an online purchase. For this reason, it is essential to convey confidence to the buyer at the time of payment, both in e-commerce, as in physical point of sale. Aware of this, Sabadell Consumer has renewed the image of InstantCredit, aligning it with the image of the Banco Sabadell group so that customers can easily recognize that whoever is offering them the option of paying in installments for their purchases is a trustworthy entity. ORA combination of factors that allows businesses to maximize the advantages of offering flexibility, security and agility for the collection of their sales.
The transformation of InstantCredit’s image has also been reflected in the launch of your . All the extended information on its multiple financing solutions is available on its website: “Payment 3x 4x” for low average tickets, “Payment in up to 12 or 24 installments”, “Campaigns at 0% APR”, among many others.
In addition, the Instant Credit process is instantaneous since the financing of the purchase is carried out in seconds, and it is only necessary to provide minimum details of the buyer, in addition to covering amounts of up to 4,000 euros.
Joaquin will go upbusiness director and deputy general manager of Sabadell Consumer Finance, assured in his statement: “We want our partner stores to sell more this season, and for this reason, We have not only renewed our image, but we will launch marketing campaigns, to attract more traffic to their websites, among other actions coordinated with the point of sale”.
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