From Silicon Valley? No, European. , the largest internet music streaming service, which will exceed the barrier of 1,000 million dollars in turnover in 2014, according to an estimate based on its recently presented accounts for 2013 and the growth announced in recent weeks by its founders. Today we interview Javier Gayoso, CEO of in Spain
M4eC: What is Spotify?
Spotify is the best solution to listen to streaming music with a catalog of 20 million songs, 40 million active users worldwide, presence in 58 countries and 10 million subscription users.
M4eC: How did Spotify come about?
Spotify is a company of Swedish origin, product of the union of a perfect tandem: on the one hand, Martin Lorentzon, who had a lot of experience in the digital and entrepreneurial environment; and on the other, Dani EK, who is the most technical and driving force behind the idea. Both joined in a common project to carry out Spotify. His vision was to provide music to everyone at any time.
M4eC: What value does Spotify offer its users?
A catalog of 20 million, full accessibility, cross-platform, available for all devices at any time of day you choose.
M4eC: How does Spotify get along with mobile devices?
We have a perfect marriage. We are now on honeymoon. We just launched the free app so that people can try it on their mobile devices, although it obviously has limitations in terms of advertising and something else, to differentiate itself from the premium model. They get along great, we are continually improving the applications. The tablet version is amazing.
M4eC: What marketing actions work well for you?
We have recently started working with the people of Territorio Creativo and they are driving us a lot a leg that we had a little weak: the . They are providing customer service thanks to which we are getting fantastic feedback, which until now we did not have. Another success to highlight is the application that we have developed so that users can know what your musical profile is depending on the songs they listen to. It lets you know if you’re more indie or more pop or more rock than your friends.
M4eC: What is Spotify’s next step?
Continue to grow in number of countries. Next week we start in Canada. There is still a lot of map to paint. Also, increase the catalog with artists that may still be missing. We recently brought in John Lennon.
M4eC: How do you see the future of eCommerce?
It’s not the future, it’s the present. Right now the figures back it up. It is moving an industry that in other areas is very stagnant.
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