It is important to validate the experience or degree of satisfaction that users have when using a certain product or service. It will help us understand if it meets your expectations and needs.
Online surveys continue to be of great help when designing or evolving a product. They help us understand and gain visibility into what’s going on in the user’s mind, and that’s better than trying to guess what they want, need, or think.
Knowing the assessment that users make of the product is necessary to be able to improve it if necessary.
Aspects to take into account in a User Experience assessment survey
Online surveys are a quick and cheap way to spot patterns.
The objectives of the survey must be clearly defined. Who is it addressed to, what do we want to know, how many questions will make up the survey, etc.
The most important questions, better if they are placed in the first position.
The simpler the questions, the clearer and more concise the answers will be. You have to maintain a balance between open and closed responses. It is advisable to be very selective with open-ended questions. They tend to create problems for survey participants and are more difficult to interpret.
Once we have 10 or 15 questions, it is important to formulate them in a different way, but always keeping the focus on what needs to be known. The survey should not be very long. A survey that lasts 4 minutes will give clearer data than another that lasts, for example, 15 minutes.
The action of launching a survey consists of making a battery of questions, already thought out previously, with the aim of gathering information on a reality that we want and need to know with a moderate degree of depth and detail.
The main advantage of questionnaires is that they provide us with a tabulated format that will allow us to process it automatically.
Questions in the questionnaire can be:
- Open (rich in details).
- Closed (possible loss of information).
- Semi-open (their subsequent treatment is complex).
- In drums (depending on the answer, the questions are changed).
- Evaluation (score from 1 to 10).
- Introductory or motivating (they help to generate confidence in the respondent).
It should be noted that a satisfaction survey to assess the user experience does not replace the , rather, it is something complementary.
Examples of questions that can be asked in a survey
Below are some questions for a website that can be an Ecommerce or Marketplace, launched within the site to visiting users, but can be readapted for another type of site.
The type of question (open, closed, evaluation, etc.) will vary according to the information to be collected as well as the ease of processing the data to be obtained.
Some examples are:
- Why do you visit our website?
- How satisfied are you with the ease of use of the website?
- Does the website offer a wide range of products?
- Are the product offerings current?
- Do the product offerings give you confidence?
- Can you easily sort and filter products?
- Do you have all the necessary or important filters to carry out your searches?
- Can you orient yourself correctly in the results of your searches?
- On the results page can you correctly assess whether a product is interesting for you?
- Does the detail page of a product provide all the information necessary to decide whether to buy it or not?
- Can you easily assess whether an external seller is serious and trustworthy for you?
- Are you correctly informed about new offers?
- Is it easy for you to navigate the website?
- Does the visual design of the website appeal to you?
- Is it easy and fast to navigate the web and move between pages?
- Do you think that the visual design of the web is overloaded?
- Is it fun to use the web?
- Do you think the website loads too slowly?
- How likely are you to recommend the website to a family member or friend?
- What is your gender?
- How old are you?
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