Lacoste It is a brand with a history of almost 100 years linked essentially to the world of tennis and later to golf. It is a symbol of prestige, solvency and quality. Although it is true that in the last 20 years the brand has suffered some stress as a result of overcrowding or the excess accessibility of its green alligator.
In certain countries of Asia and Latin America they still exude high-class airs and are associated with mature audiences. However, its Lacoste online store for Spain is focused on a young audience. Your new audiences are looking for risks: .
What can we find in the Lacoste online store?
Clothing, shoes, accessories and leather goods. They are segmented by sex and age (man/woman/child). Navigating its wide range of products can take about two hours, although today you can check what you are looking for directly from the cover. It’s well located at the top end, but it’s small. Go unnoticed on the eye-catching carousel banners.
For users in a hurry, the Lacoste online store button becomes a “Quick Shop” promise that sends you a reduced file and you can expand the information in a few clicks. You add products to your bag (without registering) until you make your purchase in an easy, fast and comfortable process. There are three product filters: size, material, colors. Enough. They do not resort to lists of categories focused on or popular, just a list of Sales FW15 and New Season.
Whoever buys Lacoste goes straight to the web. He knows the brand and probably knows what he wants.
Lacoste, online store with alliances
Exclusive products and limited editions stand out in the Lacoste online store. They are the fruit of alliances with artists. Such is the case of clothes with graphics of Jonone (listed below).
Lacoste continues to walk on a fine tightrope: its brand is for everyone because they obviously want to sell more; but they also want to keep the exclusiveness. Reconcilable binomial?
Buy online at Lacoste: a comfortable experience
at Lacoste, from €60 purchase In standard shipments you do not pay transport. They take 2 or 3 working days to make the delivery. Exchanges and returns are free. You have a store locator that also works as collection points. For mobile devices use geolocation via GPS and thus offer recommendations of nearby stores. Very well!
Emphasis on differentiation
When you buy Lacoste online, it is impossible to go blind as to the attributes of brand and style. The brand emphasizes them on its website so that there are no misunderstandings. You carry in your bag more than just a polo shirt or sports shoes. Lacoste in its eCommerce explains its style codes as design patterns that connect the collections and are part of their history:
- the petit pique,
- color blocks,
- piping,
- monochrome,
- mesh print,
- the stripes,
- the elastic point,
- the punch or perforated.
Is it necessary to comment prices? We know that Lacoste is an expensive brand. It is the price of tradition and a purchase with confidence. Another point in its favor is that its products have good durability.
conclusion
When visiting the Lacoste online store we expected sophistication, quality and seaworthiness, and that’s what we found. Although it seems easy, we cannot imagine how difficult it is not to disappoint high expectations. It is easy to find what we are looking for and a person without much experience can consult. This also has to do with the fact that the potential target of buyers is middle-aged. It should also be noted that some deficiencies that it had have been improved to refine searches.
Therefore, it can be said that the Lacoste website is an example of how to maintain the prestige of a consolidated brand on the web.
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