Have you ever wondered what it takes to make a million dollar product launch? If you have, this text is for you.
Over the last few weeks, we started publishing a new series on the : the MASTERS Conference. In it, we gather tips from some of the biggest references in the digital market that participated in the last edition of this event.
But what is it ? It is an event global, online and 100% freewith presentations from the main names in the digital market.
And to start another chapter of this series, we bring you the best moments from the presentation of Erico Rocha, entrepreneur and one of the greatest specialists in the launch of million-dollar products in the digital sector in Brazil.
If you want to know more about how to make millionaire launches, you just have to keep reading this post or watch the following video:
VIDEO | 4 lessons learned with millionaire billings | Erico Rocha at MASTERS
Shall we start?
1. Choose a “browser”
Erico Rocha says that the first lesson he learned with millionaire launches was to choose a person to act as a “navigator” and closely monitor the development of each product and strategy.
By doing so, it is possible to create a history with the difficulties in managing the business, the achievements made and the points for improvement.
2. Do a launch analysis
The second lesson that Erico put into practice in his programs and training was to do a pitch analysis.
This process consists of analyzing previous launches, successful or not, to identify the weak points of the strategy, the details that can be improved and examples to follow.
And not only that. The digital market specialist also explains that doing a millionaire product launch analysis allows you to answer questions that the customer has not yet asked, anticipating their doubts regarding the product or service you offer.
3. Create a tribe
For years, Erico Rocha noticed that the students in his mentoring program lost engagement and motivation after some pitches did not reach the long-dreamed-of “6 in 7”.
To solve this problem, he decided to create a kind of tribe in which launch experience, including those that did not reach millionaire figures, is valued.
The operation of this community, according to Erico, recalls the levels of mastery of the arts, rewarding the experience time of the students.
4. Challenge your customers
Lastly, Erico realized that his mentees stopped pitching, fearing a low response from the public as a result of the COVID-19 pandemic.
To motivate his students, he began using some and he proposed a challenge to them: to organize an event in which everyone would launch their products.
The result was a higher than expected engagement, since everyone had defined goals and deadlines, such as the production of certain content or a set time to organize an event.
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Did you like Erico Rocha’s tips for making millionaire pitches? So, don’t waste time and put its lessons into practice.
And if you were left with the desire to continue this learning journey, we have an invitation for you. Sign up for MASTERS. On May 24 and 25, 2021, you can learn from big names in entrepreneurship and education at ‘s free, global, online event. Just click on the banner below.
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