01Whether to publish on social networks, or as a brand outreach strategy, videos are a fever and have already become one of the most consumed media today.
In this context, the quality of the videos acquires enormous importance, since the idea is to produce increasingly attractive and aesthetically beautiful materials.
Thinking about that, in this article we offer you 6 suggestions so that you can record videos in an external environment with better quality. Let’s go together!
How to make your videos?
Being able to record good quality videos in an external environment goes beyond the power of what you have. Even because the external lighting conditions, during the day or at night, are extremely variable. In this way, knowledge is much more important to guarantee quality videos.
Now that you know this, check out the suggestions below:
1. Pay attention to the schedule
When audiovisual productions are carried out in an external environment, it is necessary to take into account the availability of light. And when natural light is needed, as in the case of shooting during the day, it is essential to pay attention to the schedule. After all, we only have sunlight available for part of the day.
Periods like the beginning of the morning or the end of the afternoon are usually the most interesting for the production of videos or photos. They are the moments known as Golden Hour, or “Golden Hour”. They consist of the few minutes after the sun rises or a little before sunset, guaranteeing a warm and pleasant atmosphere.
However, as they are only a few minutes long, the golden hours may not be enough for your recording.
Therefore, thinking about the schedule means aligning expectations with the idea of video production, so that the available lighting is sufficient for filming.
2. Look at the lens filters
To record videos in an external environment, you have to take some precautions with the equipment.
Many times, it is necessary to have some accessories, such as lens filters, to achieve the desired effects. You can choose various options. These are two of them!
polarizing filter
It is used to minimize reflection from translucent surfaces, such as glass and water. Also, it helps enhance the saturation of colors and adds contrast to the scene naturally.
Neutral Density (ND) Filter
The neutral density filter is one of the most used for video recording, as well as being one of the most important. It is used to reduce the amount of light that passes through the lens, allowing the use of slow shutter speeds even in bright conditions. Its effect is similar to that of dark glasses.
3. Use accessories like photographic reflectors
Light conditions in external environments are usually more complicated to control. Therefore, some accessories can be very useful.
When we have very harsh light, creating shadows on our subject, a spotlight can be used to fill in those darker areas.
Thus, you manage to equalize your scene without having to spend a lot, since polyethylene plates already fulfill the role of an excellent reflector. Just be careful not to make the person uncomfortable, because the reflector diverts the sunlight, often very strong, to the face of the person being filmed.
4. Worry about the stage
The setting for an outside recording is one of the most important aspects of a filming session. You should think carefully about composing your scene so that it makes sense for the subject of the recording.
You should not choose the scenario just “for the record”, as it will appear in a large part of your video. Therefore, be very careful with the background of your scenes.
5. Be careful with the audio
When we talk about audiovisual productions, the name itself makes it very clear that there is a fundamental aspect that you should pay a lot of attention to: the audio.
If your idea is to perform some type of audio recording during the recordings, have a good quality one with accessories to cut external noise such as wind, traffic or the movement of vegetation.
A good idea is to invest in lavalier microphones, when you need to pick up the audio of someone speaking.
6. Remember the impact that the weather can cause
Weather conditions can be your greatest allies on a day of video recording in an external environment, providing perfect light and the most pleasant weather. But they can also be your biggest nightmare, making you lose an entire day running away from the rain, for example.
Choosing to shoot videos outdoors means being at the mercy of the weather. Therefore, it is essential to always have a plan B in mind.
The alternatives to record videos in an external environment
As we said at the beginning of this article, video production occupies a predominant place today. Social networks are flooded with them and the consumption of videos on platforms such as and is so great that it comes to strongly rival more traditional media, such as TV.
Companies are also more concerned with the production of videos, since they need to retain the public according to the use of the most sought after media. In this sense, the quality of commercial videos is also a very important issue.
Large producers now face competition from people capable of producing excellent independent productions, retaining a growing audience in the online environment. And much of that success comes from the quality of the materials published.
But, as you have seen, the conditions for recording an external video are not always the best. And many times, the deadline is tight and it is necessary to think of a solution quickly.
Therefore, it is interesting to consider the possibility of investing in a studio, with chroma key technology. For that, just create a green background, which you will then replace, in post-production, with any scenery you want.
Just be careful about the lighting conditions of the people in the video, as they need to match the digitally inserted background. If you don’t observe this, you run the risk of having an artificial and unattractive final result.
Do you want to better understand how that fund works? Read tips from one of our videomakers who teaches.
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