In this local SEO course we will learn to manage and optimize the visibility of our physical business on Google.
We will see what they are and how Google manages local searches, we will know the different sources of information that it uses and we will learn how to optimize each of them.
In its natural evolution according to the use that people make of its search engine, Google realized that in many searches users did not expect a web page, but a business.
When we do a search and what we want is to end up visiting a physical business, we are talking about what we will call a local search intention. For this type of search, the results page (SERP) changes completely; It shows different results that are managed with a different algorithm that uses different positioning factors than the usual organic ones.
46% of searches are local, so if you have a business it is essential that you work on your visibility in the “local pack” and if you are an agency or manage SEO clients and you do not know the algorithm that controls almost half of the searches , you are losing a lot of potential customers.
In short, a 100% practical course in which we will see how we can make our physical businesses appear in Google search results.
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