There are two types of customers who contact us to request services . The first are those who want get on the first page of Googleand the seconds that they want out of it. Because? you will ask Easy. Because the information that appears from them is negative and harmful.
Today, thank you blogging, forums, comparators Y social networksIt is very simple to make a review of a product or company and it spreads quickly through the network, reaching a position in Google. That is why you must learn to
It is true that you should always work for the excellence of your product, but it is also true that it is practically impossible to achieve the total satisfaction of 100% of your customers over the years, especially for large companies with hundreds or thousands of customers. Therefore, it is not strange that searching for your company or business on Google, you find some Negative result from some dissatisfied customer. Especially considering that most of these cases are shielded in the network anonymity. Many times it is practically impossible to know who has published it, or even to know if it is a technique of unfair competition from a competitor, to harm you.
Thus, one of the areas of work of the Natural Positioningis the Online reputation management (sometimes called Reverse SEO, or reverse SEO). We are going to differentiate two types of management:
Proactive management of online reputation:
- Prevention is better than cure. From your corporate website you must constantly provide quality, relevant, fresh, updated and keyword-rich information. If you meet this requirement, it is very unlikely that Google will ever show a negative opinion of an individual that may be generated in the future, before your corporate information, which is much more relevant to the user.
Reactive online reputation management:
- In other words, when the damage has already been done, and an opinion or bad review of your product is in a good position in the search engine results. First of all, you must apply the same technique as for proactive online reputation management. Providing relevant information on a regular basis, Google will show you in the priority positions. Thus you will displace the opinions particular and isolated to distant pages.
- Second, consider the possibility of trying remove negative feedback and information. If it’s a forumand the opinion is from an anonymous, to remove the content. Proceed in the same way if it is a comment in a Blogor in a review website of products. If you succeed, let Google know below, so that .
- Finally, in case you can’t do anything about it, or the bad references are really justified, chat with the user publicly. Analyze the reason for your assessment, and try offer a solution to your problem, or reach an agreement with the. If you can, perfect. If not, at least make sure that those people who get to see that complaint will also see a willingness to offer solutions to dissatisfied customers, thus transforming a weak point into a strong point. More information on this last aspect in .
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