Introductory Course to Marketing Automation in which we will learn the basic concepts to carry out a first marketing automation strategy.
Marketing Automation is going strong all over the world, and more and more all digital marketing tools and software are incorporating their functionalities to automate.
Automation is no longer a thing of the future, but of the present, and it will soon be essential to be competitive.
What is Marketing Automation? It is a methodology in which we apply knowledge of inbound marketing, which will allow us to reach those users who are interested in the most automatic way possible. It is an art to be able to offer the user a hyper personalized experience and offering the most appropriate content at the perfect time.
Most think that automation at this level is only for large companies or that it can only be done with very advanced tools. Nothing is further from reality, and in this course you will see how to carry it out.
In this course we are going to see how to implement a marketing automation strategy in a simple way and so that it can be easily applied to any project and with a tool in its free version (in this case Mailchimp).
We will also be able to segment in a simple way and we will be able to nurture the users of our database with the aim of educating and qualifying those with the potential to be a sales opportunity.
In short, we will be able to identify visits to our website as potential customers, and we will see a methodology that is 100% focused on user needs and that focuses on valuable content.
In this course we will review from the most basic concepts to the most advanced, as well as a practical example based on a real case. We will understand concepts such as Trigger, MOFU and Workflow, among many others.
We will develop from the initial strategic approach and the conceptualization of the content to be generated to the implementation of automation with the Mailchimp email marketing tool.
In this way, as the practical part is explained, you will be able to apply it directly to your project. We are going to go from scratch to implement Marketing Automation in your project. Let us begin!
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