Whether you love them or hate them, the truth is that today social networks are key, both for users and for businesses. Its popularity is based on the very definition of the concept:
These spaces allow individuals to be part of one or several communities and carry out different actions that range from searching for information and entertainment to interacting with a brand and buying its products or services.
These digital platforms are, without a doubt, useful tools for entrepreneurs and in this post we are going to show you which are the most used social networks and how to take advantage of them for . Do you stay to read?
The most used networks in the world, according to the one prepared by Hootsuite and We Are Social published in July 2022, are:
Now let’s analyze the most used social networks in 2021 vs. 2022 in the following table:
Position Most used networks 2021 Most used networks 2022 1 Facebook Facebook 2 YouTube YouTube 3 Whatsapp Whatsapp 4 Instagram Instagram 5 Facebook Messenger WeChat 6 WeChat TikTok 7 TikTok Facebook Messenger 8 Douyin Telegram 9 QQ Snapchat 10 Sina Weibo Douyin 11 Telegram Kuaishou 12 Snapchat Sina Weibo 13 Kuaishou QQ 14 Pinterest Twitter 15 Twitter Pinterest 16 Reddit Reditt 17 Quora Quora
This same report reveals that the percentage of users in Social Media channels is 59% of the world population.
Now, how much time do users spend on social networks? Hootsuite and We Are Social report that until July 2022, the average number of hours a Mexican uses to interact on social media platforms is 03:25 hours a day. The average hours worldwide is 02:39, so the users of our country are above the world average.
Let’s see in detail the four most used social networks in the world:
✔️Facebook
Facebook leads the podium of the most used social networks for several years. Currently, it has 2.94 billion active users worldwide. It is chosen above all by the so-called millennials (25 to 34 years old) and generation X (35 to 55 years old).
Facebook is also a favorite of brands, used mainly to market products and attract potential customers. For this reason, it became one of the most used social networks to carry out marketing actions.
✔️ YouTube
The second most used social network in the world is YouTube. The video platform has more than 2.48 billion users over 18 years of age and more than 100 hours of video are uploaded every 60 minutes.
Today, it is also one of the most used search engines globally. But, in addition, the platform is one of the favorites of the public between 18 and 44 years.
✔️ WhatsApp
The famous instant messaging application created in 2009 has 2,000 million users in the world, which represents 25% of the world’s population. For its part, it has 50 million users.
✔️Instagram
With more than 1.44 billion active users per month and 500 million users who use it daily, Instagram is another of the most used social networks in the world.
Like YouTube, it has an important reach to the young adult generations, people between 18 and 34 years old.
Most used social networks in Latin America
The most used social networks in Latin America are, in general terms:
- Youtube
- FacebookMessenger
- TikTok
However, the order varies depending on each country. For example, in Mexico, and Facebook were the social networks with the most users in 2022; in Argentina, the winner is YouTube, and in Brazil, Instagram. All this, according to data from the famous pollster.
Another interesting fact that we are going to show below is the percentage of inhabitants who actively use social networks in some countries of Latin America and the Caribbean:
- Chile (92.8%)
- Uruguay (90.2%)
- Argentina (86.3%)
- Peru (83.8%)
- Puerto Rico (81.9%)
- Colombia (81.3%)
- Ecuador (81.1%)
- Costa Rican (80.4%)
- Mexico (78.3%)
This information can be useful both for Mexican entrepreneurs who want to know how our country is positioned in the region, and for those who want to expand their business to other nations of the continent.
💡 Check out the full list at .
Most used social networks in Mexico
Now that we know the global panorama of the most popular social media in the world, it is time to discover the five most used social networks in Mexico, which are:
- FacebookMessenger
- TikTok
Before looking at them in detail, we present some background information:
In Mexico, 81 million people use social media platforms.
People between 25 and 34 years old are the group with the highest percentage of users in social networks in the country.
It is not surprising that WhatsApp is the most chosen platform in the country, considering the pandemic has boosted the use of this social network to communicate with family members and attend to businesses. On the other hand, we must highlight the 89.2% of Internet users who say they surf the Internet daily.
In the case of Facebook, in 2021 this social network had and the trend of increased use is increasing.
For their part, Instagram and Pinterest are social networks that Mexicans access through a smartphone, only the .
YouTube is the favorite social network for Internet users under 13 years of age.
How to use social networks to sell?
The social media trend has not stopped growing in the last decade. A wide variety of platforms were born for different audiences and with different purposes. Without a doubt, the pandemic produced a significant increase in users and also caused an increase in the average time spent on these channels. This made more and more brands begin to ask themselves how to use social networks to sell.
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Today, businesses embark on these platforms to publicize their proposal, provide and capture leads. The goal behind all these social media marketing actions is sales, of course. But to get there, there are many paths.
One of the newest and best results is the incorporation of a (conversational bot that is characterized by automatically starting conversations with users who visit a website). How can this tool help you sell online through social networks? We give you the details below. 👇
Why add a chatbot to the social networks of your online store?
Something that business owners often comment on is how exhausting it can be to toast on social networks.
The queries do not stop arriving and, in most cases, the hands are not enough to respond to all users. This results in messages that go unanswered or are responded to at the wrong time, when the potential buyer has already lost interest.
Adding a chatbot to your social networks can help you automate part of this task and answer the large number of queries you receive about your products on this channel.
Surely in your business you already use social networks to boost your online sales, right? Precisely for this reason, it is very important that you take care of this sales channel and do not generate a bad image of your brand.
To achieve this, you need a tool to help you deal with the high demand for responses from your followers. That resource is the chatbot.
With a chatbot you will be able to:
- Respond immediately to frequent queries from users on social networks.
- Provide service inside and outside of your store’s business hours.
- Personalize the messages.
- Improve the experience of your customers, by providing immediate responses.
- Free your sales team from repetitive processes that take up a lot of time that could be spent on more relevant tasks.
Now, what options are there in this regard? Among the most chosen is the chatbot for Facebook Messenger.
Chatbot for Facebook Messenger
The chatbot for Facebook allows you to automate customer service through this platform.
The reality is that social media business advisors spend much of their time answering frequently asked questions from potential clients, including:
shipping methods
Payment methods
Return and cancellation policies
Product characteristics
With the chatbot for Facebook Messenger you can provide immediate answers to those frequently asked questions. Thus, users interested in your products will advance in their purchase process, obtaining the answers they expect, at the precise moment they need them.
At the same time, automating this task will allow you to save valuable minutes to invest in what is most important: more conversions and new sales.
What about the Chatbot for Instagram?
At the moment there is no specific chatbot tool for Instagram, but we bring you two tricks that you can take advantage of to speed up customer service on this channel.
- Add the Facebook Messenger link in the Bio of your Instagram profile
This trick consists of generating a link that directs the user directly to a conversation with your Facebook Messenger chatbot. What you have to do is insert the link in the Instagram Bio of your online store.
- Add the link of your WhatsApp chatbot in the Bio of your Instagram profile
The idea of this trick is that you generate a link that redirects the user to a conversation with your WhatsApp chatbot. It is also possible to add it to your Instagram biography so that all your potential clients go directly there to leave their query.
Not long ago, various technology companies began working on the development of a bot for this social network. Although it will take some time to develop the product, in the future it will be possible to have an exclusive chatbot for Instagram.
Now yes! You already know which are the most used social networks and how to take advantage of them in your online store. What follows is to implement a strategy to transform these platforms into allies of your business to boost sales. What are you waiting to start?
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