Pod coffee machines have done a lot of good for the consumer who loves pure flavor and espresso character. However, not everyone enjoys the bitterness of a coffee. An example is Mercadona’s latest successful product. It is the new American coffee from Hacendado that does not need a coffee maker.
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American coffee has nothing to do with capsule coffee or coffee shop espressos. It is a much smoother and lighter type of coffee because it is made with much more water per gram of coffee. It is something similar to the baptized Galician pota coffee or pot in the rest of Spain, an alternative that is also very mild due to the fact that it is a coffee infusion.
A traditional coffee lover will not find anything good in these options. However, there is a consumer who demands a variety of coffee that is easier to drink and that does not need to be reduced with milk.
Mercadona’s new American coffee does not need a coffee maker
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In addition to its taste, this novelty from the supermarket has convinced people due to its easy preparation, much like capsule coffee that convinces because of its speed. To prepare this American coffee, you no longer have to bring a pot of water with coffee to an almost boiling point and then filter it with a sock, as the traditional Galician pota coffee is made, but only three minutes are needed. “Since the implementation of this peculiar coffee, the company has held co-innovation sessions with customers who are fans of this drink, who enjoy discovering its flavor and its preparation ritual, since in just three minutes they have an exquisite American coffee ready. It is designed to enjoy at the moment”, explains Roberto Vilanova, specialist in coffee beans and ground coffee from Mercadona.
Thus, to make this coffee, all you have to do is remove the envelope from the box, open it, put it on a cup and pour the desired amount of hot water. However, the company only recommends putting 140 milliliters of water per envelope. In addition, the brand recommends not adding milk or any other liquid.
How many sachets come in the new Mercadona American coffee
New American coffee from Mercadona’s Hacendado brand
This novelty is already on sale in Mercadona stores throughout Spain except in the Canary Islands. The box that houses 10 sachets to infuse is priced at 1.90 euros. That is, coffee costs 0.19 cents.
Mercadona imports a way of drinking American coffee that comes from Japan
New American coffee from Mercadona’s Hacendado brand, a Japanese import
This new way of drinking coffee is a Japanese import from the La Rioja company, Mercadona’s total supplier specializing in ground coffee and coffee beans. Although more and more espresso coffee is consumed in Japan -especially among the youngest-, the country has a long coffee culture that is more similar to the field of infusions. Thus, traditional Japanese culture is accustomed to making filtered or even siphon coffee. A meticulous and respectful technique with coffee that prioritizes subtlety over body.
In addition to implementing this other way of drinking coffee, the company UCC Coffee Spain explains that it is more respectful of the environment since the sachets are much less polluting than the capsules.
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