The Canvas is a tool used to design business models. It helps create differentiated, profitable companies that reach the hearts of customers.
Furthermore, this tool can also be used for your own development and is called Personal Canvas.
We put together everything you need to know about the topic. In the next topics, we explain what it is, what its benefits are, and how to use Canvas for. Continue reading!
What is it and the benefits of the personal Canvas
The Business Model Canvas () is a business model table. It is used to design and have a systemic vision of companies.
Over time, thanks to the great popularity and effectiveness of the platform, the tool was applied to people’s professional lives.
In short, the personal Canvas is one whose objective is to identify strengths and points for improvement of people, as well as opportunities to strengthen and promote professional careers.
This tool brings many benefits. First of all, allow one. The professional knows himself better, for example, by understanding what his available resources and his activities are, two important columns of the Canvas.
It also makes it possible to look at the external environment in a different way, identifying the key partners, the clients (that is, who is helped) and the channels that can be used to initiate a relationship. Thus, it can work successfully.
The 9 steps to carry out the personal Canvas
The Personal Canvas box is subdivided into 9 columns. In the next sections we will show you how these columns are related and the correct order to fill them.
1. Value provided
The key question for this first block is: how are you going to help people? Imagine that you have a business in which you must produce something to solve a certain existing demand. But what?
You can create one or more value propositions, but the ideal is to focus on few (up to four) and objectively. An example is “helping people who have difficulty eating well”.
2. Clients
Now that you know what you need to do, it’s time to define for whom: your customers.
If you are a self-employed or liberal professional, your client is likely to be a natural person. Take the opportunity to define its main characteristics: age, location, education, etc.
On the other hand, if you are an employee, it is likely that your client is your current company and others in the same field.
So, take the opportunity to study and define those businesses in a few words.
3. Channels
A third question is: how do your customers reach you?
It is necessary to create channels so that you have contact with the target audience. you can close new sales and start a relationship.
Can your customers reach you through your social networks, for example? Or is it more useful to serve them in the office? How about the contact in? Think of the best channels.
4. Relationship
If you are your own business, you will want to sell to as many customers as possible. But selling is not enough, because it is necessary to build a lasting and profitable relationship.
In the fourth step, try to answer this question: how are you and your customer going to interact, even after the sale?
You can have a strategy or social media, for example.
5. Sources of income
The revenue stream is about how you are going to capitalize on meeting the demands of your customers. In other words, the idea is to understand the means by which you will be able to earn the resources you want.
If you are an employee, the source of income is your salary, but it can also be overtime and sporadic private services for your co-workers.
If you are a self-employed or liberal professional, you need to think about other jobs that ensure new sources of income.
6. Key resources
Now, imagine that you are creating a video class on your own, to satisfy what your clients need and earn money. What are the resources needed to make it happen?
You will probably need a good resolution camera or Smartphone, a tripod and a professional microphone. These resources, the most important for the work, are described in the sixth block.
7. Key activities
Imagine that your value is to help people lose weight through video classes, giving suggestions and teaching some different tricks. The question is: What are the main steps in this process?
You will need to create a script, edit, eliminate flaws and make it available to clients through digital platforms. Look, with a few words you manage to describe an activity.
8. Associates
Can every supplier be considered a key partner?
This question is common, and the answer is no. A key partner is someone closer, exclusive, and mutually beneficial.
Imagine an architect who partners with an electrical engineer to work together on construction sites, or a baker who buys his cheese from a single supplier. In these cases there is an association.
Find out which associates can help you grow in your career and include them in that block.
9. Cost structure
In the last block you will define what the cost sources are, that is, what will be the necessary expenses to offer and maintain your value proposition.
The costs can be the most varied, such as the rental of a filming room, the purchase of machines, furniture for the office, printing of business cards, etc. Define the most relevant.
How the personal Canvas can promote progress
Filling in your box on the Canvas has no secrets. Follow the defined step by step to the end, and then you will be able to have a much broader vision of your professional profile.
This decision will give you many advantages. First, you can use creativity to produce value propositions, define new customers and new sources of income.
Imagine an advertiser who is filling out the Canvas and can include advertising work in the sources of income, but also ebooks and video classes that teach other people to be more creative.
Another advantage is that the chart allows you to see your build and the changes you make with ease. It does not resemble a career plan, which has several data and written pages.
Anyway… now you know the subject inside. That’s why take the opportunity to fill your chart, discover new ones and boost your results.
Throughout the process, be creative and imagine new ways to generate income. That way everyone involved in the process will benefit.
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