Only one week left until Singles Day, the star event of . On Singles Day 2019, AliExpress recorded sales worth 38.4 billion dollars (about 32.8 million euros), which represents an increase of 20% compared to the previous year. And if you are thinking that this is just a China thing, you are very wrong. Brands like Nike, Apple or Esteé Lauder also benefit from this marketplace and their singles day.
Spain is a very important market for AliExpress. In fact, Spain is the third country with the most sales in the world and the marketplace registers more than 40 million monthly visits, making it the second most visited shopping app in Spain, behind Amazon. Here you will find some figures that corroborate its unstoppable growth:
It is clear that AliExpress is a platform that cannot be missing from your multichannel strategy. However, integrating this marketplace into your strategy can be complex at first. That’s why Channable has prepared a white paper where you will find instructions on the first steps to follow, how to integrate your product catalog with AliExpress, practical advice to sell more and success stories.
First steps to sell your products on AliExpress
If you are not yet selling in this marketplace, the first thing you have to do is . At the moment only companies or vendors from China, Russia, Spain, Italy, and Turkey can register as sellers. The request will take a couple of days to review, and if everything is fine, you will receive an email letting you know that you can start uploading your products on AliExpress.
There are several options for . If you have a catalog with few products and that does not change frequently, then you can do the integration manually. However, the most recommended option by AliExpress is to do it with an API connection. It is the fastest and safest way. It has an API connection with AliExpress so you can easily integrate your catalog with AliExpress.
Why use Channable to integrate your catalog with AliExpress?
A It is a fundamental tool when managing product catalogs in different marketplaces. With Channable you can:
- Automatically update your product information on AliExpress. Forget about manual changes of values such as prices or stock. Your catalog can be updated automatically up to 24 times a day.
- Manage orders from AliExpress and other marketplaces centrally. With the You will be able to receive orders placed on AliExpress directly on your eCommerce platform (PrestaShop, Magento, WooCommerce or Shopify). Thus, managing the orders of the different marketplaces with which you are working will be a piece of cake.
- Modify the information of your products in a simple way. You can apply discounts, optimize titles, change descriptions and filter products from your catalog in bulk, in just a couple of clicks.
Some practical tips to sell more on AliExpress
Including your product catalog within the platform is the first step, but it is not enough. More and more resellers want to sell on AliExpress and therefore the competition increases every day. That is why it is important that your products stand out from those of the competition. Here is a series of practical tips to help you achieve this:
1. Optimize your product titles
Users have to find your product attractive. A good way to do this is by including keywords in your titles. You will be able to know the most common keywords by category and country in the seller’s center, accessing “Keyword Analysis” from the “Analytics” section. Another way to optimize your product titles on AliExpress is to include relevant attributes such as brand, product type, material, color, and size.
2. Sell only the products that make you money
Perhaps you are not interested in selling products with a price lower than X on AliExpress because the profit margin is minimal. Especially taking into account the commissions that AliExpress applies. With Channable you can exclude products that you are not interested in selling on AliExpress, for example by filtering from your catalog all those products that are worth less than 15 euros.
3. Set competitive and profitable prices
This is a very delicate point, since it is directly related to the success that your products may have on AliExpress. If your costs are too high and your competitors’ prices are too low, you may not want to sell on AliExpress. It will be difficult to find buyers who are willing to buy your products when there are similar ones at a lower price. You can check the average value of the products in your category in the “Analytics” section and then in the “Analysis by country” tab. Thanks to Channable’s numerical rules you can modify the prices of your products en masse and in seconds.
If you intend to add AliExpress to your omnichannel strategy but don’t know how to start, feel free to download our practical guide. In it you will find:
- Benefits of selling your products on AliExpress
- Commissions applied by category
- offenses to avoid
- First steps to follow
- How to upload products to AliExpress
- Integrate your catalog with an API connection
- Practical tips to sell more on AliExpress
- Success stories
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