If we talk about , especially Instagram, one of the first terms that comes to mind is the Like, o Like, that heart-shaped button that indicates the approval of a post by the rest of the users. For this reason, the number of hearts collected for each publication has become an important part for those who make life on the social network. Not only from a subjective point of view, since each I like it it represents an interaction, to a greater or lesser extent, and therefore a way of scaling within the Instagram algorithm.
That said, it’s strange to imagine a feed on this platform where we can’t see the number of likes on posts. Well, some time ago between 2019 and 2020, Instagram began to test the operation of its network by hide the number of likes on posts from a select group of creators.
Now, Instagram has taken a new step in this direction.
How to hide the number of likes on Instagram and Facebook
In April we advance you how Instagram had announced that it would implement the option to hide the number of likes.
An update on like counts.
Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. Some found this helpful and some still wanted to see like counts, in particular to track what’s popular.
— Adam Mosseri (@mosseri) April 14, 2021
The news was given by Adam Mosseri, CEO of the social network, through his Twitter accountwhere he also implied that said function could be implemented on Facebook in the future. Now, that possibility is real, and it also reaches its sister social network, Facebook.
As he explained through a statement:
“Anyone on both Instagram and Facebook will have the option to hide their like count from the public and decide what suits them best.
We’ve tested hiding the like count to see if it helps take pressure off the Instagram experience. What we have heard both from our community and from experts is that not seeing the number of likes was beneficial for some and annoying for others, especially since some people use the like count to get an idea of what is popular or trending, so we have opted for give you the option to choose.
Starting today, we give the option of hide the like count on all posts in your feed. You will also have the option to hide the like count of your own posts so that others cannot see the number of likes your posts get. In this way, if you want, you can focus on sharing videos and photos instead of being aware of how many likes you get.
hide likes on instagram
- To hide likes on other people’s posts by going to Setting on New Posts, and this control will apply to all posts you see in your feed.
- You can also choose to hide the Like count before sharing a post. You can turn this setting on or off even after posting.
hide likes on facebook
On Facebook, this option will appear available to all users “In the next weeks”. To do this, users will access the new settings from the “Settings and Privacy” area in News Settings (or News Preferences on desktop). From here, you’ll find an option to “Hide Reaction Count” to disable this setting for both your own posts and others’ posts on News Feed, Groups, and Pages.
The feature will be available for public and private profiles and will include posts you’ve previously published.
A way to reduce the pressure on users when posting on Instagram
Instagram is a social network where the image that is given to other users and the consequent approval of the community, are the most relevant factors. For this reason, as we mentioned at the beginning, it could be strange to be located in the feed and not see the count of likes, which shows how much impact a publication has had.
According to Mosseri, this implementation arises as a way to reduce the pressure on users when posting on Instagram. This pressure is not an issue that stands out only in this social network, although due to its primarily visual nature, it is much more pressing.
The images published on Instagram are taken as the user’s cover letter, and subject to public opinion that can be both positive and negative. Consequently, it has become urgent to maintain an image in accordance with the standards that govern this platform, in order to keep these opinions on the positive side. This has been proven, it can affect users both physically and mentally.
Well, not only can it deepen their self-esteem, but they can even present a physical risk, as in the case of in Youtube. In this way, the idea that users exercise more control over the approval of their content could promote a healthier environment.
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