For some time, one of the great benefits that many eCommerce have tried to offer to their customers has been, with which they seek to boost online business while providing a better … but those days may be about to end. as free shipping at Zalando, H&M and other giants is disappearing.
Say goodbye to free shipping at Zalando… unless you buy more than 24.90 euros
The German fashion giant, which has its exclusive sales club in Spain, started a test months ago by eliminating free shipping at Zalando Italy, and now to other countries in Europe. From now on, free shipping at Zalando will only be enjoyed by customers who place orders for a certain value in , Ireland and yes, in Spain.
So if you want to get free shipping at Zalando, you’ll need to place an order over 24.90 euroseither otherwise you will have to pay 2.90 euros to receive your package. In Italy the shipping cost will be 3.50 euros, while in the UK, Zalando’s online customers will pay 3 pounds for each shipment if their order has been less than 19.90 pounds.
Without a doubt, goodbye to free shipping at Zalando will mark an era, as this fashion company was one of the pioneers in Europe in attracting new customers by offering free returns and shipping to its consumers. However it seems that this model is no longer affordable for the company.
H&M also adds a minimum threshold on orders for free delivery
Nevertheless, Zalando is not the first fashion giant to have removed free shipping from its portals.. The group also announced that it has introduced shipping fees to reduce logistics costs, a trend that he has joined.
In the case of H&M, the group updated its scheme of the loyalty clubclassifying its members under two categories: base and plusaccording to the number of points they have obtained over the last year.
director of the H&M customer loyalty plan confirmed that “for members classified as “plus”deliveries will continue to be free on all your purchases, but for the “base” level there will be a limit on free shipments”.
In this way, the base members of H&M in Germany must place an order of at least 25 euros to avoid shipping costs that will be around 20 euros. If you are a client of the brand in Spain, The minimum order that will be requested to have free shipping will be 20 euros. The good news is that returns will continue to be free for any customer.
Holst assured that this measure has been taken to “keep up the pace of growth that we have had so far, and increase it during this year”and clarified that members of its loyalty club earn points by sharing reviews and ratings of their purchases, interacting with H&M on its app, and of course, making purchases.
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