Questions before starting to design UX / UI – | Blog

when you have time In the field of user experience or interface design, it is important to ask a series of questions before tackling a new project. to avoid the most frequent problems.

When you anticipate and prevent this type of error, it is a sign that the experience has taken its toll on you and you are already a Senior in this business.

How to know what the customer wants

When you launch a budget for a design project, it is more than necessary to know as much as possible about the client. Requirements gathering is a fundamental part of determining what the client wants, what the project requires, what they can pay and what can be offered.

customer questions

When we talk to the client, what we must quickly understand is what is wanted, how it is wanted and why it is wanted, to determine the scope of the project and to be able to be clear about the objectives and the context of the product.

basic data

• Company name
• Website
• Project contact and people involved
• Budget for the project

The company

• Company business model
• Products and services
• Competitors
• Competitors’ products and services
• Positioning of the company in the market
• Characteristics differentiated from the competition

users and customers

• Who are the Target Target
• Target Description
• Who and how are the users of the product or service
• Technological capacity and knowledge of users
• Context in which users use the product or service

goals and metrics

• what is the problem to be solved
• What will the user be able to do?
• Which specific user tasks are critical to the product or service
• What tasks are the most performed by users
• What is expected to be obtained by solving the problem
• How will you know the problem is resolved?
• How will we know that the goal has been achieved?
• What tool and what data will be taken into account to measure the solution
• Who will be in charge of having control if the objective has been achieved
• What is a success and failure in the project

Human and technical resources available

• Contact person responsible for Back and Front development
• SEO Contact
• Contact of the owner of the domain and Hosting if necessary
• Access to trial and testing environments
• Credentials to access the FTP

Questions for Stakeholders (Technology Department – ​​IT)

Some questions that can be asked to an IT project manager before facing it:

• Do we know the objectives of the project?
• How much time do we have to carry out the project?
• Can the project be divided into phases?
• Have we defined the technical profiles, qualities and aptitudes of the people necessary to carry out the project?
• If you need more human resources for the project, would it be possible to hire them in order to meet the previously estimated times?
• Do we have the necessary tools and technologies to tackle the project?
• Do we see the realization of this project as necessary and motivating?
• What difficulties can we find when carrying out the project?
• Of what already exists, can we keep some part?
• Of what already exists, what part do you consider to be wrong or improvable?
• Are there uncontrollable risk elements in the project? Which are?
• What external situations can benefit the development of the project?

Questions for Stakeholders (Product Manager)

Some questions that can be asked to a product manager before facing it:

• Do we know the objectives of the project?
• Do we know how many products this redesign could affect?
• Are we aware of the time to dedicate to the project?
• Do we have that time?
• Do we have the necessary information about the products to include them in the project?
• Who is going to provide us with that information?
• Will there be quality controls for the information?
• Who will provide us with the images to use in the product?
• Who will define the priority of the information?
• Will the information reach us in the appropriate formats for rapid implementation? If not, who should adapt it?
• What is the risk that the information on a product is wrong?
• What is the risk of implementing erroneous information on the product sheet?
• Do we need human resources, dedicated exclusively to the implementation of the
  product information and for quality control?
• Do we see the realization of this project as necessary and motivating?
• What difficulties can we find when carrying out the project?
• Of what already exists, can we keep some part?
• Of what already exists, what part do you consider to be wrong or improvable?
• Are there uncontrollable risk elements in the project? Which are?
• What external situations can benefit the development of the project?

There may be extra or missing questions depending on the type of project. Do not hesitate to add or remove those that you think are appropriate and help you define the scope.

The purpose of this list is to serve as a guide and to have a base to begin as soon as possible to define part of the objectives and needs of a project.

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