Drupal is still one of the most popular CMS when it comes to building websites. Its large community and the infinite possibilities it offers have meant that even in the middle of 2022, with the rise of other solutions such as WordPress, this system is still used to build pages such as online stores and other similar systems.
But how can you do SEO in Drupal? As you know, SEO or positioning in Google requires a series of tools to be able to appear in the first search results.
And although it is a very powerful CMS, you will surely have noticed that it is not as friendly when it comes to SEO as others like WordPress. But don’t worry, because with a few steps you can improve the SEO of your website. Remember that if you want to know more about SEO you can download our or you can also learn more about our services such as .
In this article we are going to give all the keys to get the most out of this platform and thus be able to appear in the first search results. Go for it!
What is SEO and why is it important for your website?
Before starting to talk about how SEO can be done in Drupal, it is important that you are clear about what search engine optimization is and why it is essential for any website.
SEO or web positioning is a series of techniques and strategies that are used to make a website appear among the first in the search results of pages such as Google. Making .
And it is important because, according to data from , 95% of the people who use this search engine do not move from the first page of search results. So, if your website is on the second or third page of results, it is very likely that you will never be visited.
For this reason, doing good SEO has become a vital task for any company or professional who wants to take advantage of their website. And of course, if you use Drupal to create your website, you should also keep this in mind.
The problem? Drupal does not put as many facilities when it comes to technical SEO as other tools, such as WordPress. But don’t worry: in this article we will tell you all the secrets of this platform.
Basic SEO tools for Drupal
1- Choose a good theme
The first Drupal seo tool that we want to highlight is choosing a good theme. And it is that, according to the experts, the The design of a theme can influence up to 30% in the SEO On Page of a website.
So what do you need to consider when choosing the perfect theme? First of all, look for one that is responsive or adaptable to mobile devices. On the other hand, it is also important that the theme loads quickly, because if it takes more than 3 seconds to load a website, Google will penalize you as there is a high probability of abandoning it.
2- Configure the metadata in Drupal
Another of the SEO tools for Drupal that we recommend is to configure the metadata. Metadata or meta tags are labels that are used to give search engines information about the content of a web page.
Some examples of metadata are the title and description of a page, both of which are key to positioning a website on Google.
So how can metadata be configured in Drupal? For this you could use the Meta Tags Quick module, which is responsible for automatically generating the meta tags for each of the pages of your website. Or if you want to create your own, you can use the module known simply as “Metatags”.
3- Correctly structure the URL of your pages
The is another fundamental aspect of SEO On Page and it is something that is often overlooked when optimizing a website. But don’t worry, because if you use Drupal to create your website, you can easily configure the structure of the URLs according to your needs. This can be done directly with the Drupal Core module, so you shouldn’t have any problems with this.
4- Optimize the content of your Drupal website
On the other hand, but not least, another of the best SEO tools for Drupal that we recommend is to optimize the content of your website. This is not specific to this CMS, but it is still a very important aspect to get positioned.
To do this, you must take into account several aspects, such as using the right keywords or incorporating quality internal and external links. To do this, you can use a module like “Real-time SEO for Drupal”, which will help you optimize your content easily.
It is also recommended to make good use of the H1, H2 and H3 tags, since these are used to give structure to the content. and follow a logical order when writing.
Finally, it is also recommended to create original and quality content, otherwise it will be very difficult to position it in search engines.
5- Create a link building strategy for Drupal
Finally, another of the best SEO tools for Drupal is to create a good
What is meant by link building? This is the set of techniques used to get external links to our website from other quality pages.
And this is important, since links are used as a key factor when it comes to positioning a website in Google. In fact, according to Matt Cutts himself, former head of search engine security, link building is “the most important, fun and creative part of SEO”.
So how can you get quality links for a Drupal website? Well, there are several ways to do this, but some of the most effective are by submitting guest posts to other influential websites or bloggers, exchanging links, or using social media.
In any case, it is a complex task that requires a lot of work, but it is certainly worth it if you want to position a website in Drupal.
The best SEO modules for Drupal
As we have already mentioned, modules are a fundamental tool when it comes to improving the positioning of your Drupal website. Here is a list of the best SEO modules for this CMS, to help you optimize your website in the easiest way possible:
- : As we have already mentioned, it is one of the most popular and basic for our website. It allows us to modify some metadata of each of the pages, so that we can optimize them for Google.
- : Having a Sitemap is another key aspect when it comes to positioning our Drupal website, since it is a file that is used to inform search engines of all the URLs on our site and which of them are relevant. With this module we can get an XML automatically that is updated every time we make a change.
- : As we said above, this module helps you optimize the content of your website according to the keywords you have selected. It is a kind of version for this CMS of the well-known WordPress Yoast SEO.
- : If you want to have information about the traffic of your website and how your pages are positioning in the search engines, this module will be of great help to you. Today it has become a 100% essential tool.
- : Schema are a kind of vocabulary that is used to improve the presentation of results in search engines. With this module you can configure them on your site.
conclusion
As you have seen, optimizing your Drupal site so that it appears in Google is something perfectly possible to achieve. It is simply a matter of following a series of steps and using the appropriate SEO tools, such as the ones we have mentioned in this article.
So now you know, if you have a website made in Drupal and you want to position it in Google, follow these steps and you will see how your website will go up positions little by little.
Yes indeed; If you feel that you need some help to improve the results of your website in search engines, we at are happy to lend you a hand. Contact us and we will study the needs of your website to help you appear in the first search results. We will wait for you!
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