If today we can ensure that SEO plays a fundamental role in the online strategy of any business, for the hotel and restaurant sector it is no different. More and more users are carrying out all kinds of searches on the Internet, with the intention of finding a restaurant or catering establishment that meets their expectations. For your business to be visible in this type of search, you need to carry out a strategy SEO for restaurants.
In our blog we give you some tips so you can carry it out successfully!
Why is it important to carry out a marketing strategy for restaurants?
All those who have a hotel or restaurant business are aware of the dedication and effort involved in offering a quality service and product. However, it is useless to have an attractive place and a quality product, if nobody knows us.
In the marketing for restaurantsword of mouth, undoubtedly fulfills a fundamental function, but in an increasingly globalized world, where we are more accustomed to searching for each of our needs on Google, being part of its results becomes essential.
We detect that it is increasingly common to search for a restaurant on the Internet, either to reserve a table at the premises or to order food at home. Despite the fact that there are multiple platforms specialized in carrying out both the reservation itself and the management of orders, we must be aware that our restaurant must also be present outside these platforms, in the sense that it must have your own website.
This will be our letter of introduction to those who did not know us yet, are looking for a restaurant in the area or are, for example, interested in a specific dish. In this way, we will be able to our website is visible to all these userscompared to other competitors. This is where it comes into play SEO for restaurants.
SEO tips for restaurants that you can implement on your website
Organic research of strategic key terms
Generally, when a user is searching for bars and restaurants in the area, they usually go to some of the most used gastronomic portals, since they have a great organic search engine rankings. However, based on the identification of relevant key terms, we can compete with some of them in our content.
Next, we will give you some tips so you can determine which key terms are most relevant when working on your organic positioning:
- Geolocated terms: You must bear in mind that conducting searches in this sector is intrinsically linked to the location. In this way, when a user searches for a restaurant on Google, it is very likely that he will add the city, town or specific neighborhood where he is looking for it. It is important that you work on these geolocated searches on your website: Restaurant in Granada, Food delivery in Avilés or Menu of the day in Argüelles.
- Expand your semantic field: Identify the needs of your public, when establishing how they can get to look for your service on the Internet. Combine different terminologies, with the intention of expanding your chances of appearing in the search: Eating in Gijón, Restaurant in Gijón, Menu of the day in Gijón, etc.
- Type Terms long tail: Another option when working on organic positioning is to attack more specific searches. These may be carried out less frequently than those that work with the key terms in a more generic way, but they will offer greater conversion possibilities, since the user will find exactly what they were looking for: Restaurants in Valladolid with weekend menus, Restaurants in Bilbao traditional food, where to eat rice with partridge in Seville, etc.
Quality and useful content for users
As we mentioned before, your website becomes your letter of introduction on the Internet, so should be as attractive as possible. In addition, its content must be recognized as quality and useful for usersconsidering it in this way as relevant by Google.
We recommend that include the menu or menu of the establishment on your website. If you also decide to include the prices, it can become a differential value to generate trust and that the potential diner can get a better idea of the budget.
An issue that you should take into account is the inclusion of this content in text format and in an attractive way, avoiding downloadable documents or files. This is convenient, since in this way, the search engines will be able to index the contents that you include in your menu, being able to become visible when a user searches for a specific dish or product.
Images
The presence of your premises and the appearance of each of your dishes are of vital importance in the image of your premises. How you share them on your website will also be relevant. Keep in mind that photographs can become an excellent option, so that those users who arrive at your website finally end up deciding on your restaurant. We recommend that you take care that they have theat the best possible quality and are tagged correctly for organic positioning.
Contact information
Your website must have a section for the contact section. In it, you must include the reservation telephone number, an email, the physical address of your restaurant, and even the Google map, so that the user can easily locate you. However, it is recommended that, without being intrusive, visible contact buttons appear on the web, so that the user has ease when making the reservation.
Work on local positioning
As you have seen in the research of key terms, local positioning is a fundamental factor in SEO for restaurants. It is necessary, that in our content strategylet’s work around those geolocations where we want to be relevant, so that in this way, we can appear when these searches are made.
Another point to take into account is the strategy used in Google My Business. It is a profile that allows you to share information about local businesses, with the possibility of appearing on Google Maps, when a potential customer searches for the product or service that you offer. We recommend that you create your local profile if you are not yet listed on Google My Business, and even post regularly, sharing your content.
Benefit from Rich Snippets
If you have recently done any search related to recipes on Google, it is possible that you have come across some result in the form of rich snippets. That is, additional data to the search results, which indicate information such as preparation time, ingredients, calories, etc.
All this information can be included through a bit of code. If you are not an expert, we recommend that you put yourself in the hands of an SEO specialist. They will help you position certain content in organic search.
Get reviews and opinions from your customers
Something that users value greatly when deciding or not for a restaurant, is the reviews and opinions that other customers have deposited about it. Google My Business, offers us the possibility of manage customer reviewsIn addition, you can add a small section on your website, where you share the comments that your customers have made on other portals, since you have certain pluginwhich will help you perform this integration.
Adapt your website for a good user experience
Keep in mind that if your website does not load quickly or your users cannot access it correctly from their mobile devices, it is very likely that they will abandon it and go to the competition. In an increasingly interconnected world, it is essential that the pages are fully adapted to be accessible from all types of devicesjust as they are able to load your content in the shortest possible time.
Creation of links in specialized portals
Another relevant issue in an SEO strategy for restaurants is the creating a network of external links. That is, links in other specialized portals, blogs in the sector, news websites in the area, etc., that point directly to our website. This will make Google consider us as relevant and trustworthy content, since pages that have a certain notoriety refer to our content.
Now that you know how your restaurant’s website can gain visibility and be attractive to potential customers, it’s time to put everything you’ve learned into practice. Since we work SEO strategies for restaurants in order to get your website to your potential customers. If you know more about how to provide added value with the content of your website, do not hesitate to contact
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