We have already talked to you on some occasion about , one of the main Business to Business portals in Spain, and awarded in the last edition of the A huge marketplace for the purchase and sale of products between companies that, now, is in the news due to its good results. And it is that, as we told you a few weeks ago, it seems that
25% annual growth for SoloStocks.com
The trading portal for companies and professionals SoloStocks.com closed the previous year with a 25% annual growth. The company has experienced great growth internationally, where the level of sales increased by 29% in the last year (19% in Spain).
This positive trend reinforces the strategy change launched by SoloStocks.com, focused on improving the usability of the platform, launching new services for SMEs and the self-employed, and promoting exports among Spanish companies. These types of initiatives have allowed sales through the portal to have grown by 70% in the last two years.
SoloStocks.com also viewed increased traffic on its portal by 20% for the second consecutive year, and closed 2014 with a catalog of more than 2.5 million products globally. Present in 12 countries, the company currently has an international catalog of more than 50,000 suppliers and registers more than 5,000 daily transactions.
A successful model that its CEO, Luis Carbajo, told us about a few months ago:
solostocks was born to liquidate the stocks, the out of catalog of each year. What happens is that the companies have realized that this out-of-catalogue item, which seemed unsaleable to them, they have managed to market it on the Internet, they began to upload their seasonal catalogue, which is also of interest to those who had bought their sale of stocks. That is why we are now a totally generic marketplace that we have only kept stock, the name, because more than 95% of our catalog is new product».
SoloStocks.com and mCommerce
Specifically, one of the main initiatives launched has been the transformation of the entire SoloStocks.com platform to adapt to the increasingly numerous users of mobile devices.
The company has adapted the portal so that its content and functionalities, including purchases, fit any device, be it tablets, mobile phones or wide screens. A key change to ensure good positioning on the Internet, in line with the current one regarding penalties for websites with non-adaptive design.
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