Streaming platforms have become the main sources of digital entertainment thanks to their adaptability to new user needs. For this reason, these platforms must keep up with trends and consumer demands. Among these platforms, it is the leader of the music streaming service, .
This past week the music platform announced a revamp around its web player and desktop app. As a way to provide a better and more engaging experience to its users across all its channels, since its mobile app had left both behind.
A new look and a new experience for Spotify users
It has been characterized by seeking to offer its users the best possible experience through its different channels. To do this, they continuously develop and test new functions and features, in order to keep up with new trends. Although, some of its channels were not completely up to par.
“However, along the way, we felt that the experience of our desktop application had not been up to par, and that it was time for a change (…) So, starting today, we are launching a new and Improved look and feel of the Spotify app for desktop and web, aligning the experience and making both easier to use than ever.”
As they continue to explain, these changes incorporate the design and interface of the desktop application with the technical opportunities of a modern web player. This with the intention of reviving this first facet of Spotify and adapting it to the current and future needs of users. That said, let’s see what updates they bring with this renewal.
Search
This fusion of the web player and the desktop application apart from optimizing its interface and aesthetics, improved search functions. With this new look, the search box has been relocated to the left side of the screen, right between home and the library. Additionally, user profile pages have been improved to display top artists and songs.
On the other hand, from now on it will be possible to access the radio function from any song by simply clicking on the playback menu, identified as “…”. This particular function creates a list of songs from a theme, album or playlist, renewing it automatically.
play list
Playlists are an important part of the Spotify community, allowing them to create collections of songs that allow them to express themselves. Faced with this, this update brings new tools to simplify the creation of these playlists. This will allow you to write descriptions for the lists, in addition to uploading an image as its cover.
In the same way, it will allow you to add songs to the existing playlist just by dragging the song to them. It also makes it easy to add new content by implementing an embedded search bar within playlists. Apart from the above, it will also offer greater control over what is heard by allowing you to edit your queue and view recently played songs. Additionally, it presents a new drop-down menu within the library, which offers new ways to sort the content that has been saved.
content download
This latest upgrade option will only be available to premium users, and offers the ability to download your favorite content to play later, without having to be online. Of course, it will only be possible to download through the desktop application.
Finally, certain commands have also been added to facilitate handling within the application for the computer, which can be accessed by pressing Control + ?, for PC or Command + ?, for Mac. They also ensure that the new design will be released gradually for everyone in the coming weeks.
The new horizon of Spotify: the podcast
As we mentioned, Spotify has always sought to keep up with trends, something that it has done with the growing trend of the podcast. In this way the company In 2019, it sought to strengthen its position on this type of content with a platform for creating podcasts.
In the same way, has reached an agreement with WordPress to carry, in an automated way, the content of a written blog to an audio format. This will expand the tools it offers its creators, inviting them to expand their content. Additionally, it will allow its podcast creators to add short videos to them, a function that was limited to musical artists with a presence on the platform.
In the European Union alone, the consumption of this type of content on its platform grew by 53% in 2020, positioning itself above the world average. On the other hand, in the United States Spotify has a 31% share of the podcast market. In Spain, the consumption of this type of content has also skyrocketed, especially on topics such as politics, health, sports, culture, etc. becoming one of the countries with the largest users registered on this platform.
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