Mirakl, the has just announced the purchase of , an e-commerce personalization provider. With this acquisition, the growth process of both marketplaces is accelerated, since customers will be able to easily locate verified and selected sellers that offer products necessary for their businesses.
New product curation and catalog features at scale with Target2Sell
The marketplace business model allows digital companies can offer greater value to their customers, exposing an extensive catalog of more than 100 million products, different price ranges and a light shopping experience.
But the new marketplaces have one point in common, its biggest challenge is to preserve the identity of the brand and create a personalized experience for its customers while drastically expanding inventories. The success of the marketplace is achieved when it is able to offer the right products to the right customers at the right time, which generates a higher level of conversion and satisfaction in its customers.
Bearing this in mind, Target2Sell has managed to develop a suite of products powered by artificial intelligence where e-commerce operators can immediately offer their customers more relevant and personalized experiences. This is a point in favor since it has been shown that you can increase it up to 15% thanks to a personalized shopping experience.
Thanks to this acquisition, those promoted by Mirakl will be able to choose new solutions that will help you expand your offering more easily, as well as meet the changing needs of a larger customer base.
A merger that brings with it technological innovations
With Target2Sell in the Mirakl ranks, the company will be able to enjoy new sources of income while driving immediate and tangible performance gains for customers, as they can count on the ability to instantly achieve product curation on a larger scale.
Adrien Nussenbaumco-founder and co-CEO of Mirakl, states that “Mirakl’s vision has always been facilitate and speed up for our clients the launch and the launch of the main marketplaces of the world. The acquisition of Target2Sell and our platform innovations represent the next step in providing Mirakl-powered marketplaces with the technology, ecosystem and experience to scale without limits, all while maintaining their brand DNA.”
The same way, Johan LambertCEO of Target2Sell indicates that “Target2Sell technology is designed in such a way that enables business users to get the most out of AI incorporated by implementing their custom goals while delivering real business results, making it a perfect match for Mirakl’s industry-leading marketplace solution.”
Likewise, Target2Sell will collaborate during the next months with the development of different innovative products that could help Mirakl customers grow without limits, helping them run their business marketplaces more successfully.
Mirakl, the French unicorn
Mirakl is one that was founded and developed in 2012, as a comprehensive solution to help organizations in the B2B and B2C sector they could create and manage their marketplaces easily and efficiently.
As a consequence of the enormous growth that the marketplace format has experienced in recent years, together with the growing confidence of users in online purchases, Mirakl managed to obtain recurring annual income of more than 100 million dollars (87 million euros). Similarly, the businesses promoted by the agency have generated more than 4,300 million dollars (around 3,770 million euros).
Image: Mirakl
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