If today there are doubts about “who” is the king of streaming music, he takes the plunge and reveals that he has surpassed the monstrous number of 28 million registered paying users.
Spotify’s premium modality has more than double the 11 million users of Apple Music, its closest pursuer (beware, it has achieved that amount in a short time, something that took Spotify many years).
2016, the year of the Spotify Premium boom
In any case, it is foreseeable that this May 2016 be the year Spotify Premium breaks the 30 million markwhich would be another milestone within the music streaming app.
The attraction of Spotify premium users is the most profitable business model of the Stockholm company; In theory, there are 70 million users who use Spotify, which would mean that the company still has a long way to go to be able to convert the great remaining mass of just over 52 million non-paying users for premium services.
However, in recent times Spotify has carried out very aggressive campaigns to convert free users into paying subscribers, reaching the point of charging only 1 euro for 3 months as long as free users try the service.
Another added value that Spotify is adding is that of the . It will be very soon where it will be possible globally to see video content linked to the music you usually listen to, that is, videos suggested or searched according to our tastes (this already happens in some countries).
The acquisition of Pandora by Spotify is the ace up the sleeve
Another card that plays in favor of Spotify, although not fully confirmed, is the possible purchase of another digital music service: . And it is that Spotify knows that it should not rest on its laurels, because Apple Music ‘has everything’ to catch up with it when it lowers its guard (if it acquires Pandora, Spotify Premium would increase its share of users above 80 million ).
, where it is stated that Spotify is negotiating with Pandora for its acquisition; the second, for its part, is working on one of 500 million dollars to be able to cover this supposed acquisition.
Tell us, Are you a Spotify Premium user? What advantages do you see over other services like Apple Music?
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