The Medium platform was born back in 2012 by the hand of “two great” figures: Evan Williams and Biz Stone, creators of Blogger and Twitter. A social network that sought to go beyond the 140 characters of twitter and give the possibility of telling stories without word limitations. The protagonist? The content. Pure and hard text.
It has a minimalist design that helps users focus their attention on the ideas they want to share through text and does not give visitors many options to get distracted. There are no widgets, no counters, no modules and no trace of advertising to distract you from the content.
If you want to bring out the blogger in you and some platforms seem complicated to you, take note: Medium.
How the Medium blogging platform works
Easy! You just have to with your Twitter, Gmail or Facebook accountenter an email address and “voilá”: In just a minute you will have created your blog with an address like this: medium.com/@tuperfil.accederás.
You can also read content from other users. EASY PEASY. To do this, you will have to define the topics that will appear most frequently on your profile. There are more than 55 topics available, and each user can choose as many as they want. With the most interesting topics selected, Medium’s universe of content is now ready to be explored.
If you are also going to write, you will not find any further complication: press new story and a simple text editor will open where you can start to tell stories, publish them, share them on… The handling is simple, you can add format to the text, links, photos and even videos with a very visual result. Once you have it ready, it will be classified in the corresponding topic and the rest of the users will be able to interact with your text through comments and recommendations.
What are the strengths of Medium blogs
- Easy drive. Without a doubt one of its advantages. Uploading an image or placing a title has never been so easy. You will be able to write your story without distractions or advertising, just you and the text.
- The total and absolute leading role of the content.
- A simple, clean, minimalist interface and easily understandable. You can customize the color, the design and even the navigation.
- You will achieve a greater quality audience interested in unique, valuable and specialized content.
- Possibility of using custom domain and attach it to a post. In this way you can collect all your articles and request collaborations from other authors.
- Diffusion. If the content is of interest, has a large number of readings or comments, it is automatically promoted to reach more audiences.
- Because with the high level of users accessing through Smartphones or tablets, it is a very favorable point that you can view the content through any device.
Advertise on Medium
A platform that started being closed with very exclusive editors for a few years made the decision to open its doors to everyone. The growth of Medium blogs has been so spectacular that its creators made the decision to start with “monetization plans” so that we can earn money with what we write on their platform.
In 2014 they kicked off with a collaborative campaign with BMW, but in 2017 they decided to change their advertising policies again due to poor results «define a new model in which workers are rewarded based on the value they create for the public ”. Be that as it may, Medium blogs began to position themselves as a very clear option to take into account in content marketing strategies.
But how does advertising work on Medium today? It seems that Williams will choose to increase income through the use of advertising in a “little invasive” way and in moderation so that it does not hinder the user. It will also focus on improving the content offered to the audience to achieve financing Thanks to the investment provided by the readers as subscriptions or payment walls.
But what will happen then with that clean interface and without advertising?
We will see…
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