, the first conference experiential technology aimed at stimulating innovation, successfully closed its premiere on November 24. The reason for the event, organized by Marketeer and held in Barcelona, was to analyze in an impressive way the effect of 4.0 technologies in a society in continuous transformation.
The so-called “fourth revolution” featured a day in which the reactions of the attendees were measured live to find out if a presentation moved them. This pioneering technique in an event of these characteristics involves neuroscience, a concept that studies why we make some decisions and not others. In this sense, detecting what leads users’ brains to react is the first step to a successful company sales strategy.
in the meeting, devised by 60 restless minds and made up of a dozen presentations, topics such as sustainability, health or food were addressed, in addition to showing the latest trends. The attendees discovered new methods such as radiation or hydroponic crops. On the other hand, this event, which featured the most surprising minds in innovation, served professionals to expand their network of contacts and discover what awaits us in the future.
Mornings4 exceeded the expectations of the organizers. In fact, this meeting technology will have continuation. The organization already working on the next installmentwith several candidate cities to host the talent organizations, entities and companies with a vision of the future.
The numbers recorded in this first installment lay the foundations for the long-awaited second edition. In this case, the event registered 348 attendees. The more than 600 questions that were asked at the round table and the 6,875 people who followed the broadcast on streaming prove the good reception of the meeting. Also, Mornings4 was Trending topicbecoming the most commented topic on the social network Twitter during its celebration.
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