How good! You are planning your business, you have already defined the idea, you have looked for options to and you are organizing everything to start. But do you know who your target audience is?
Regardless of the type of business you have, it is very important to understand who your audience is in order to better define the marketing strategies that you will use.
Therefore, in this post we are going to tell you everything you want to know about the matter. Join us until the end!
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What is the target audience?
The target audience is a group of people who are interested in and can consume your product or service. Basically, it is defined by a series of sociodemographic characteristics such as: country of residencepurchasing power, age segmentand level of education.
Knowing the target group, it is possible to effectively direct not only the solutions that your business offers, but also the communication, the type of content that will be produced and the ideal channels for its dissemination.
Why is it important to define your target audience?
The target audience, also known as target group, or target market is the basis from which you will create the entire marketing strategy of your business. Therefore, it is essential that you do not skip this step and have the information very clear if what you want is a successful venture.
Let’s think about the following: the market is constantly expanding, as well as the options that the audience finds to solve the same problem. Also, it’s impossible to create a product that everyone likes, right?
So, if you define and focus on a certain type of people, you will be more likely to offer specifically what these people are looking for, and, consequently, to sell more and grow.
This is the importance of analyzing and knowing who your target audience is.
Differences between target audience, buyer person and ideal client
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Chances are you’ve already heard about these other two important marketing concepts—buyer persona and ideal customer—and are wondering what the difference is between the three.
Well, the first thing you have to know is that buyer persona and ideal client are the same: ways to define the profile of your ideal buyer with as many details as possible, including name, age, place of residence, profession, tastes, style. of life, habits and desires, among other information.
Thus, to create an ideal client or buyer persona profile, it is necessary to gather, in addition to sociodemographic data, other more specific data related to their personality. It is necessary to be able to describe this avatar as if it were someone real.
On the other hand, as we have said, the target audience is determined from the identification of characteristics of a broad social segment (age range, social classes, schooling, etc.) that could consume your product or service.
Examples of target audience
Now, let’s create some examples of target audience to understand it in a practical way.
Example 1
Product: T-shirts with prints of women artists of the 20th century.
Target audiences: Woman between 18 and 30 years old; she lives in a city with more than 100 thousand inhabitants; university student (undergraduate or postgraduate); single or in a relationship, but not married; she likes art in general; she invests part of her money in clothing and cosmetic products, but she does not have many financial resources.
Example 2
Product: Professional photography course from scratch
Target audiences: Person between 20 and 40 years old; she lives in a capital; level of education, technical course; you want to change your life and work on your own; she would like to travel and see new places; she looks for the best cost-benefit, since she has no money to invest.
Do you see how by mapping the characteristics of a social group it is much easier to direct communication, know where to advertise and plan the entire marketing strategy?
How to define your target audience?
Now we are going to show you the way so you can establish your target audience or target group.
1. Research your market
This first step is essential to understand who is looking for the solutions you offer.
The start by understanding the target market in which you want to act, as well as the competitors.
Check the data on the segment that other companies or competent bodies have organized and that could provide you with relevant information on the population and, consequently, on consumers.
2. Define a specific audience within your market
Wanting to attract everyone will not give you good results, so it is necessary to define the type of audience you want to reach.
To do this, you can create a questionnaire about people’s preferences to start understanding your audience better.
The basic questions always refer to age, region where you live, gender and average income.
These elements already define various aspects of your audience, allowing you to direct your content and target your ads.
The questionnaire can be applied both online and in person, depending on the what you want to cover.
3. Use social networks
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If you still do not have professional profiles in the create at least one in the channels that your potential customers use.
Once you have it, analyze who are the people who interact with you through these means, as they can give you interesting clues about your target audience.
4. Use online tools
You can use online tools, such as to learn about search trends and also identify the profile of users who are interested in each topic.
For example, if you want to offer online gardening classes, you can see the search volume for this term in the last few months and the demographic information of who has searched.
Thus, you will obtain a lot of relevant data to complete the profile of your target group.
How about putting it all into practice?
As we have seen, knowing and defining your target audience is vital to knowing in general who are the people you want to reach.
The market is increasingly segmented and knowing potential customers is the path to success, since products, services, actions and marketing will focus on this audience.
In addition to the target audience or target market, it is important to define your buyer persona to further guarantee the growth of your business. Read our post about .
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