The care and satisfaction of customer needs has always been a priority for commercial companies. Now, with the development of eCommerce, it is necessary to intensify these actions. Not in vain, sometimes we cannot contact the client directly. A good one increases the sales options. We explain what is Chief Experience Officer (CXO) and we’ll talk about the first congress dedicated to this figure.
The Chief Experience Officer (CXO): characteristics and functions
Most companies agree that they sell more when they prioritize the investment in Customer experience. In fact, a study conducted by the «The Economist Intelligence Unit» points out that the 59% of companies they consider this to be the case. The capabilities of a professional who captures the feelings of potential clients should not be underestimated.
Consequently, enhance the experience of the client is essential. This is the function of Chief Experience Officer (CXO)be the link between clients and the company. The attributions that this professional may have are various and will change depending on the company, but they will always be coordinated with other departments. Of course, this professional must know perfectly the mapbecause it will provide the necessary information to know which aspects to improve.
Using this document and the , as a reference, it will be much easier to design the experiences that allow generating the desired with the client. Not surprisingly, the decisions they make in production, design either sales will be influenced by the criteria of the CXO.
The desired result is clear. get better interaction with potential clients. Although we speak of a medium-term investment, the results are usually positive. In a highly competitive context, it is not surprising that this figure becomes essential.
The celebration of Chief Experience Officer Day 2019
It is the first congress dedicated to these professionals on June 27 in Madrid. This event will bring together 80 professionals and will have twenty speakers who will tell us about their experiences. Special mention deserves the conferences of pioneers in customer experience such as House of the book, Alsa, bnext Y Assisi. The organizer of the event is IKN UK.
Finally, we must indicate that topics such as loyalty, chatbots or customer analytics will be discussed.
conclusion
The CXO is a reference professional for all types of companies and the idea is that consolidate in the medium term. This is the reason why it is not surprising that sectoral events are held. It is important that we emphasize that it is a question of survival because, today, the priority is to get the become sales.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus