Facebook Business Manager is a free tool created to organize and manage the Facebook and Instagram accounts of your brand or business more effectively.
What is Facebook Business Manager?
Facebook Business Manager, also known as Business Manager, is a free tool developed by Meta, (formerly Facebook), that allows you to manage your business’s Facebook and Instagram accounts from one place.
This platform works by assigning roles to members of your work team, they can be internal or external collaborators, to whom you give access in a controlled manner, to avoid security problems with passwords.
For example, if you hire an external agency or specialist to carry out advertising campaigns for your company, through Facebook Business Manager you can give them access to do this work exclusively.
While you can give internal workers access to manage the publication of content without having to give full control of the account, only what is necessary.
What is Facebook Business Manager for?
Now that you know a little more about this platform, let’s see some advantages of using this tool for your business:
- Separate your personal profile from your business page
This allows you to no longer worry about privacy issues or worry about uploading something personal to your company profile or vice versa. - Manage different business pages
If you have different accounts for your business, you can manage them from one place so you don’t have to constantly switch between them. - Control access to different accounts
Through this tool you can give access to different agencies, partners and staff without having to give them full control of your account and payment methods. - Assign roles for different users
This process simplifies the delegation of tasks, since each role has limited functions based on the activities they are going to perform within the platform. - Easily revoke access
By not using personal profiles to access your accounts, it is possible to eliminate access from collaborators who no longer work for your business or have finished the work entrusted to them. - Generate more and different audiences
With this tool it is possible to generate different types of audiences, with different types of segmentation or origin, to deliver more personalized ads to your different types of potential customers. - Create more ad accounts
With a personal profile you can only create one advertising account, but from this tool you can add more advertising accounts in case you need to work with an external agency. The starting ad account limit is 5, but it can increase depending on your spending, although this possibility is aimed at agencies specialized in buying ads. - Use different payment methods
This feature allows you to better control budgets for advertising campaigns, since it is possible to use different payment methods for different ad campaigns at the same time. - Improve performance monitoring and reporting
Being a more robust tool, you can view the performance of your accounts and ads from this platform without having to access each page or advertising tool separately.
How to create a Facebook Business Manager account?
The steps to create an account on Facebook Business Manager are as follows:
- Have a Facebook page for your business.
- Login to Facebook Business Manager.
- Enter your business data.
- Confirm registration in your email.
Let’s look at these steps in detail.
1. Have a Facebook page for your business
To create a Business Manager account, you first need a Facebook page for your business, if you don’t already have one, you can consult the following very complete article to find out.
2. Login to Facebook Business Manager
Once you have your Facebook page, go to the page. Here click on the create account button.
3. Enter your business data
A first form will appear that will ask you for the name of your business, your name and an email. After filling in this information, another form will appear that will ask for your physical address, telephone number and the address of your business site. Fill out the forms well and then click submit.
4. Confirm your registration in your email
Once you have filled in this information, you will receive the registration confirmation in your email, which you must accept. Once you have done so, you will be able to access your Facebook Business Manager account. It’s that easy to have one!
Add a Facebook Page to Business Manager
After you have generated your Facebook Business Manager account you must now add the existing Facebook pages of your businesses.
- In the left menu of your Facebook Business Manager account within the Accounts option you have the Page option. Clicking on it will give you the option to add an existing page or create a new one.
- To add an account just write the name of the page or the full address. If you’re the Page admin, Facebook will do the approval automatically.
- Once you’ve added it, you’ll be able to see performance metrics like reach, clicks, actions, etc.
Add your Facebook ad account
To run ads using Facebook Business Manager you need to add the ad account you use regularly. This process is similar to adding a page.
Just click on ad account to add your account and enter the Identifier of the advertising account (ID account). If you don’t have one yet, from this same tool you can create one.
If you are the account owner, you can automatically approve the request to add the account. In turn, if a third party requests access to your account, you will have to approve their request.
What is an ID Account?
The ID Account is a unique identification number assigned to you by Facebook when you start advertising on this platform. You can find it below within the Facebook Ads Manager, right next to the name in the main panel.
Add users to your Facebook Business Manager account
In Facebook Business Manager there are three types of users: people, partners Y system users. Each of them has specific functions within the account, as mentioned above.
Users with access to people It can be your direct employees or internal collaborators who can be in charge of managing the publications of the accounts. Partners are the accesses for external collaborators, such as agencies. And the users of the system are accesses to connect applications that depend on the Facebook Business Manager.
How to add people?
- Within the Business Settings menu, in the Users option, select People and click Add.
- Enter the email of the person you want to give access to and the role within the tool, it can be: administrator either employeeif you choose the second option, you will also need to select which tools it will have access to.
How to add partners?
If you work with agencies or third parties then you will need to give them access in the option of partners, which appears below the People section. Access will give them the ability to make adjustments to account settings, as well as add or remove someone else’s access.
Summary
To finish this guide we are going to review the key points of Facebook Business Manager:
What is Facebook Business Manager?
It is a free tool to efficiently manage your business’s Facebook and Instagram accounts.
What is Facebook Business Manager for?
Some of the functions that this tool allows you are: separate personal profiles from the business page, manage different business pages, control access to different accounts, easily revoke access, generate more audiences, create larger advertising accounts, use different methods of pay and improve performance monitoring and reporting.
How to open a Facebook Business Manager account?
The steps to create an account are: have a Facebook business page (), access Facebook Business Manager, enter the business data and confirm the registration from an email.
We hope that this guide will help you understand this tool and that it will help you boost your online business through the different functions with which you can make your work more efficient.
If you already have an online store or are looking for platform options to start your business on the internet, then we invite you to the free option to turn your venture into a success story.
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