Facebook offers two types of accounts on its platform. The Facebook profile It is used by people, to stay in touch with your friends and follow their news. On its side, the page It has a commercial purpose, such as marketing. To learn more about the difference between a Facebook page and a Facebook profile, keep reading!
With constant innovations and improvements, this social network caters to a very large and varied audience. That is why there are people who use the platform for the most diverse purposes: from getting in contact with others, to selling products for their name, being part of fan groups, etc.
If you use the platform for personal purposes, such as following the news of your contacts, the ideal is to create a profile. On the other hand, if you are looking to do online marketing and promote your business through this medium, it is best to create a Facebook page (also known as fan page).
Let’s see more in detail The difference between Facebook profile and page.
What is a Facebook profile like?
The Facebook profile is version of the platform for individualsits main audience when this social network was created.
It functions as a “token” inside since it contains personal informationsuch as where you live or study, your network of friends and a timeline with photos, videos and notes linked only to the owner of the profile.
It also has birthday reminders, event calendar, games and many other tools for personal use.
What is posted through a profile appears as “signed” by the author of the post and looks for a more individual interaction.
What is a Facebook page like?
The page, by itself, already has a different objective. The proposal is not to expand your interests or share your daily news with friends and acquaintances, but present content in a more professional way and committed to certain objectives.
This tool offers many resources and key actions for brands. The most prominent are the programming of publications, the possibility of adding the address of a physical location, of managing it through different users and publishing on behalf of a company and not of a particular person.
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It also allows you to analyze in detail the performance that the publications are having since it provides detailed information on statistics. The most important for your business are:
- The scope: The number of people who saw your post.
- The impressions: the times that content was shown on a screen.
- The interaction: likes, reactions, comments, shares, etc.
Comparison between Facebook profile and page
We have prepared a comparative table with the main differences between the two ways of using this social network:
Profile Page For personal (non-commercial) use. For professional use. The other users add you as a friend. Other users click “Like”. Limited number of friends. Unlimited amount of likes. Managed by a single user. Managed by multiple users. Single level of administration. Different levels of administration and permissions (“Administrator”, “Editor”, “Moderator”, “Advertiser” and “Analyst”). Basic customization (profile and cover photo). Advanced customization (profile picture, cover and plugin, for instance). Information of the natural person. Information of the legal entity (brand). – Special tabs. – Statistics (Facebook Insights). – Advertising platform (Facebook Ads).
How do I differentiate if I have a profile or a page on Facebook?
It’s very simple, if the main page has a “Like” button, then it’s a page. On the contrary, if it has the “Add to my friends” button, then it is a profile.
What do I do if I already have a profile for my company?
No problem! If you accidentally created a profile instead of a Page for your business, that’s it.
In addition to improving your presence on the social network, this action is necessary to comply with the Facebook Terms and Conditions and keep your account secure.
What if I still don’t have a Facebook profile or page?
In it you can choose between creating a personal Facebook profile or a company page, depending on what your goals are.
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