the world of video game is constantly growing and poses a innovative, fresh and fun new medium to create connections with a commercially attractive audience. This has not gone unnoticed by large companies such as , which has just launched an innovative gamification campaign in conjunction with Fortnite through The Healthy Map, a game that promotes healthy eating and caring for the environment.
For several years, interest in the video game world has been increasing thanks to the visibility given by the of the sector. Also, and the growing trend of streaming content have given rise to new channels to connect with this community.
In short, video games are presented as a opportunity to expand the reach of a brand or product to a growing population. In 2019, we even saw how Fortnite – one of the video games with the highest demand today – hosted a live concert by renowned DJ Marshmello, a trend that later spread to other artists during the pandemic, such as Travis Scott and JBalvin.
A futuristic, healthy and ecofriendly Carrefour
This outreach gamification campaign consists of a new horizon for the video game, since it inserts a rare theme in the gamer ecosystem by the hand of a benchmark in the sector. Fortnite is a multiplatform battle royale, which only last year managed to bill around €7.6 billion. In addition, it has one of the more active communities within the video game world, being one of the most followed topics among Twitch streams.
The game, called The Healthy Map, shows a futuristic carrefour with several very well recreated elements: a fish farm of responsible fishing, ecological gardens, farms focused on animal welfare, a sustainable power plant and a fleet of trucks powered by ecological fuels.
In this Carrefour world players must recover lost health during the game by eating fruits, vegetables, or fish, as opposed to traditional medical kits. This action seeks promote healthy eating and care for the environment in the young public that makes life inside this video game.
The origin of The Healthy Map
The map is a joint work of the teams of Carrefour and Publicis Conseil, a French creative agency that enlisted the help of MakaMakesthe developer and specialist in creating maps for video games. Oliver GarciaDirector of Non-Food Electronic Commerce of the Carrefour Group, told Républik Retail that this action seeks to strengthen the company’s impact on the gamer population.
“Young people are a difficult target group to reach, however, Fortnite is a real hit for them. Carrefour is the third largest video game and console sales network. There is a creative option in the game and we decided to take advantage of it.” Garcia assured.
Based on this difficulty mentioned by the manager, ally also with him gamer content creator Teezqywhat is a expert Fortnite player, has more than 700,000 followers and it is of great help to spread the new map and the features it incorporates.
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