Christmas is an ideal occasion to promote a brand, since it is a time where sensitivity and values are especially highlighted. Therefore, year after year, we find a wide variety of advertising campaigns that add to the Christmas trend. Some of them even they have become a memory linked to these festivities for generations (as in the cases of El Almendro or Famosa’s dolls), which clearly reflects the impact that these campaigns can achieve.
These have been some of the most outstanding Christmas campaigns of this year 2021, both nationally and internationally.
Amazon – Kindness, the greatest gift
Undoubtedly, these last couple of years have been very impressive for everyone and have resulted, for many, in the development of pathologies related to anxiety and stress. With this campaign, the international retail giant aims to raise awareness of this situation and highlight the importance of taking a moment to rest and relax. All this together with the dose of empathy and solidarity that always stands out on these dates.
Coca-Cola – Real Magic
Sharing is one of the first things we can associate with Christmas, which is part of the “magic” of these dates. In this campaign Coca Cola has been able to highlight this aspect of the festivities through the community of an apartment floor.
Correos – Whether or not you see the star… Merry Christmas!
The wise men are stranded and need help to get their respective gifts to Spanish homes on time. With this scoop, it has launched a new original and fun campaign in which its delivery men save Christmas.
Disney – The Stepdad
Family is a fundamental aspect of Christmas and also a cornerstone of Disney’s values. This has resulted this year in a very sentimental animated campaign about a family in which a new father figure appears, and in which the love and warmth of a home are also appreciated.
John Lewis – Unexpected Guest
A campaign full of science fiction is the one presented this year by the British department store company John Lewis, with the first Christmas of an extraterrestrial visitor. With this he demonstrates that the magic and love of Christmas can arise at any time and between any person.
Lidl- Big on a Christmas you can always believe in
Lidl’s campaign for this year bets heavily on love, showing a Christmas dinner facing several years in the future where everything has changed. But the meeting and sharing characteristic of these dates are still present.
McDonald’s Spain – Thank you Hosts
We all like a Christmas gathering, whether with friends or family, it is a special moment to celebrate and share. But what about the dinner hosts the next day? This raises McDonald’s Spain in its new campaign where it thanked the hosts, because they do the Christmas more Christmas.
McDonald’s UK – Imaginary Iggy
A return to innocence and the magic of Christmas is what McDonald’s UK seeks to capture in its campaign for the festivities this year, which highlights the relationship of a girl with her imaginary friend throughout her life. .
Banana from the Canary Islands – With you we will be reborn from the ashes
The emergency presented in La Palma with the eruption of the Cumbre Vieja volcano has been a strong blow for its inhabitants. However, with the eruption over and Christmas upon us, a little hope for the future is worth it. This is what Plátano Canarias has sought to capture in its new campaign that proposes the rebirth of the island from the ashes of the eruption.
Renfe – «Happy new trip»
Christmas is usually a time of reunion, even more so after the confinement and the limitations of the last couple of years, so return trips are very normal. However, Renfe has dedicated its campaign not only to those who return but also to those who leave to expand their horizons, reinvent themselves, study, work, etc.; wishing you a “Happy new trip.”
Toys’r’us: What do children want for Christmas?
In the Toys ‘R’ Us video, they wanted to make it clear that at Christmas, the main protagonists are toys. In this sense, in this spot the question “What do children want for Christmas?” is uttered at the beginning, while we see several families entering a Toys ‘R’ Us store and checking which toys they choose for their own account, that is, these children chose their favorite toys without their parents putting any particular condition on them. The video has a curious and surprising ending.
Vodafone – This is the connection we need most this Christmas
Nowadays, everything is about connectivity, mobiles and the digital world, especially after the accelerated digital transition that we have experienced. But, as Vodafone points out in its Christmas campaign, these are not the connections that we most need at this time.
Zara – O Night Divine, a Short film
Zara has stood out especially within this year’s campaigns, going a step further and producing a short fashion film under the direction of Luca Guadagnino. This consists of 45 minutes in which it tells a story out of a Christmas story, while presenting an attractive fashion proposal.
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