The work ‘Minotauro’ has just been inaugurated in Milan, a mixture of dynamism, power and emotions expressed in the bodywork of the supercar using the finger painting technique.
On November 3, at La Bullona in Milan, the work of art “Minotauro” was unveiled: a myth, the body of a man and a bull, expressed in paint on the body of a Lamborghini Huracán EVO.
As if the Huracán EVO wasn’t radical enough on its own…
The work is an expression of the dynamism, power and deepest emotions that the artist experienced while driving the Huracán EVO, portrayed through the powerful features of a man’s body traced by Paolo Troilo’s fingertips.
Paolo Troilo’s painting, in constant evolution, uses the representation of the male body as a defining element and means of communication. The work, entitled ‘Minotauro’, owes its name to the mixture of emotion and meaning that the artist experienced when he met the Lamborghini.
The arms on the hood are a clear tribute to the horns of the ‘bull’.
“It was inspiring to meet Paolo Troilo and his artistic expression. At our company we are used to art and the way it has always influenced our cars,” said Christian Mastro, Marketing Director of Automobili Lamborghini. “However, when our products and the emotions they evoke are combined with the sensibility of an artist like Troilo, something different and exceptionally unique like ‘Minotauro’ is created, and we are very proud of it.”
The artist pays homage to the Huracán EVO by representing a fusion between man, the symbol of the Automobili Lamborghini bull, and the concept of myth expressed in the indomitable, supernatural and almost animal force that emerges from the figure of man painted on the sides of the car. The force transmitted by the forearms and the clenched fists on the front hood are reminiscent of the horns of a bull.
No matter where you look at it, the Huracán tuned by Troilo is brutal.
“Time. I am in love with the idea of slowness, and I have always defended it as the key to pleasure, culture, beauty and success. But there are some experiences that make you change,” explained Paolo Troilo, creator of the work. “Seeing the Lamborghini Huracán EVO and trying it out suggested to me that there are also things capable of releasing the same energy with acceleration, with speed, with momentum. I heard the sound of the wind rising as space narrowed and time distorted : I felt a flowing wind and I used it to paint on the muse herself, the inspiration of these emotions: the Hurricane, my Minotaur”.
From November 4 to 13, the Huracán EVO painted by Paolo Troilo, along with other works by the artist, can be seen at Palazzo Serbelloni in Corso Venezia 16, in Milan, as part of the exhibition “TROILO-MILANO SOLO ANDATA” , organized by Luca Beatrice.
The artist, Paolo Troilo, next to his work.
The artist
Paolo Troilo was born in Taranto on March 27, 1972, the son of Antonio and Lucia Troilo. His enormous talent was evident even in the drawings he made at the age of seven, a hobby his mother lovingly encouraged by always leaving sheets of paper and pencils all over the house. His father, an anesthetist, soon began to commission illustrations of pathological anatomy to be shown at medical congresses.
Paolo studied at the European Institute of Design in Rome and later at the Faculty of Arts and Architecture at the University of Florence, but did not finish any of these studies because he was looking forward to working in advertising. In 1997 he moved to Milan and his illustrious career in this sector began.
His path to success began at the prestigious Saatchi & Saatchi agency, which led him to be named Best Italian Creative Director in 2007 with the Italian Art Directors Club Grand Prix award.
If we were to put a date at the beginning of his artistic career, it would probably be April 2005 when, while still working in advertising, he decided to switch from drawing to the noble art of painting.
The unmistakable style of Paolo Troilo in another of his works.
The day she started gathering the materials she needed to make that leap, she forgot to buy brushes. This is the “mistake” that gave us his technique; the need to express oneself at all costs became a virtue. Therefore, he began to paint with his fingers, making this technique, together with its powerful metaphorical meanings, make him unique.
In 2009 he left advertising to focus on his passion for painting. In 2011 he was selected for the 54th Venice Biennale. In 2013 he became an independent artist, disassociating himself from all the art galleries that exhibited his work to follow his own path with the help of sponsors.
His works have been exhibited in Singapore, San Francisco, Istanbul, Tel Aviv, Los Angeles, New York, Milan, Rome, Palermo and Florence. He lives and works in Milan.
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