Happiness is the engine that drives us to buy gifts at this Christmas time and what greater happiness than that offered by toys, especially in this latest impulse to help the Three Wise Men to arrive with many of them at the beginning of the year. Every year a more people search for toys on the internet, so today we share with you the list of the most wanted toys in 2016.
The illusion of obtaining the desired toy this Christmas is immense in all children, and well, to tell the truth, in some adults who like toys too. As we explained to you at the time, according to the TNS consultancy for eBay «Christmas consumer trends» , the 36% of Spaniards buy gifts for their children and spend on average a total of 154 euros.
The most searched toys on the Internet in Spain in 2016
Now, he presents us with a detailed infographic with information on the most wanted toys in 2016 in Spain, and highlights several interesting trends. They analyzed a total of 7460 search terms related to the sector, divided into 15 typologies of toys, taking into account age, brand and characters.
The toy sector is important in the country and at a digital level, in addition to multinational companies with a presence throughout the world, the locals don’t do bad at all. The 54% of toy sales are concentrated in the month of December so there is no better time to learn more about the most sought after toys in 2016 in Spain.
Construction toys and dolls are among the favorites
Out of a total of 1,997,970 searches monthly estimates, the study shows that construction toys They continue to rise among the preference of the little ones. They are search leaders and have grown a 43% compared to the searches that were carried out the previous year. This category achieved a total of 416,850 Internet searches, which represents the 20.9% on the list of the most wanted toys in 2016.
The second place and following very closely to the building blocks, is occupied by dolls and stuffed animals with 20.5% of all searches. The electronics Far behind they are in third place with The 9%, the costumes are searched by 8% of Internet users and in the end the table games with the 7.7% of the users.
And well, many children ask for dolls, stuffed animals or even skates printed with their favorite character and every year there are new children’s figures that are the delight of the little ones (and sometimes the headache of their parents) This year the most sought after characters were those of the Paw Patrol (Paw Patrol) with a total of 602,400 searches. They are prized puppies.
dora went down a 17% this year, but is still in second place among the most wanted toys. Peppa Pig keep charming the kids and turn up the 57% compared to the previous year. Among all the brands and characters, it stands out that the Furbys are still present, the Barbie dolls that have lasted in children’s taste for decades, like Pin and Pon and the Ninja Turtles.
Searches by age soared this year
As to the most searched brands the powerful Disney, Lego, Playmobil, Mattel and Hasbro outperform other brands by a wide margin, such as Famous, Giochi Preziosi, Nintendo and Bandai.
Searches by age soared this year, since until now it was not a relevant factor for users. These searches rise in toys for 2-year-olds (19.6%), followed by 3-year-olds (13.8%) and 10-year-olds (11.3%).
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus