Schibsted Spain, owner among other portals of fotocasa, has acquired the real estate portal Habitaclia, specialized in the Mediterranean coast, reported the classifieds company.
Habitaclia will function as an independent brand within Schibsted Spain, maintaining its offices and adding its more than 80 employees to the Schibsted staff. Fotocasa and Habitaclia will continue to operate independently, although processes will be established so that both brands can learn from each other’s strengths.
In this way, Schibsted Spain strengthens its position in the real estate classifieds sector. With the new incorporation, Schibsted will offer its users more than 1.5 million properties for purchase and rent each month from its more than 15,000 real estate agency clients and individuals.
Schibsted Spain brings together a group of portals (InfoJobs, Coches.net, Vibbo and Milanuncios, among them) that accumulate more than 180 million visits per month, 35 of them to its real estate classifieds. Now, with the purchase of Habitaclia, it adds more than 15% to this traffic.
Habitaclia’s turnover in 2016 was 6.8 million euros up to the third quarter, which represents a 36% growth over the previous year. It presents an Ebitda margin in its main region (Catalonia, the Balearic Islands and Andorra) above 30%. This incorporation will increase Schibsted Spain’s total turnover by 8%, leading to a combined turnover of more than 88 million in the first 3 quarters of 2016.
“Habitaclia is the reference real estate portal in the Mediterranean area. A portal that has managed to grow extraordinarily in a highly competitive environment, basing its success on a great understanding of the needs of users and advertisers. Habitaclia is a great company and we are really happy to have them in the Schibsted Spain family”, explained Frode Nordseth, CEO of the company.
For his part, Javier Llanas, CEO of Habitaclia, was pleased to become part of the Schibsted family, which in his opinion has “great experience and knowledge about the management of classifieds portals from multiple sectors, an experience that he for insurance Habitaclia will be able to benefit to offer greater value”.
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