The digitization process of recent years has generated a strong impact on the different sectors of the economy, including the real estate sector. This has given rise to the appearance of new companies, startups known as , which operate in the field of buying, selling, renting… properties with a digital approach. In Spain, this current has had considerable acceptance, with the creation of startups such as , Housell or Housfy.
clikalia is another of these proptechs that have emerged in the Spanish entrepreneurship scene. In this context, it has been closed by a new Series C for 86 million dollars (75 million euros), led by SoftBank Vision Fund 2 and Fifth Wall and with the participation of the existing investors in this company, Luxor Capital and Guillaume Pousaz. This new injection of capital is intended to make the company accelerate its growth framed in its objective of expanding both in the European market and also in the Latin American market.
Clikalia currently has a presence in Spain and Mexico, where they have about 2,400 real estate properties. To make a comparison, those 2,400 properties acquired represent around 600 more than the 1,800 it had just three months ago, when the company received financing for 518 million dollars (around 450 million euros) to scale its business, in a financing round where Fifth Wall and Luxor Capital also participated, as well as Mouro Capital, the capital fund for entrepreneurs. Between the expansion plans of Clickalia there are markets such as Portuguesein which it is already starting its operations.
“This new injection of capital will allow us to accelerate our growth strategy, with the possibility of adding new services and continuing to expand operations in all our business verticals, to offer a complete service offer that includes fintech products, insurance and solutions. for marketplaces»expressed Alister Moreno, CEO of Clikalia before this new round of financing.
What is Clikalia?
Clikalia was founded in 2017 by Francisco Alister Moreno and Pablo Fernandezwith the main intention of adapting the real estate sector to new media and digital trends.
The company is in charge of buying homes for later reform them and finally reincorporate them back into the market with a revaluation. It achieves this through a business strategy that prioritizes speed in processes, and establishes a clear difference with traditional real estate.
In this way, Clikalia presents an offer for the property within 24 hours, with a promise of purchase in 7 days, if it is accepted. To carry out this strategy, it uses technology big data that allows you to make a better valuation of the properties and offer a more appropriate price for them. In addition, since Clikalia is the one that keeps the property, the presence of intermediation commissions, so common in the real estate market, is avoided. In addition, it also offers services of legal advice for the processes of purchase or sale, thus streamlining the procedures, as well as carrying out mortgage loans for home buyers.
Currently, the bulk of its properties are centered on Madrid and Barcelona, although it also has properties in Malaga, Seville or Mexico City.
Clikalia arouses the interest of investors
In the three years of experience that the company has accumulated, they have managed more than 10,000 offers, gradually carving out a place for themselves in the Spanish market. In addition, among its founders it has ex-directors of Santander Bank, which has allowed him to maintain a close relationship with the bank. This led the bank to make a first capital outlay in 2020, for a total of 10 million euros, which led to the acquisition of the 20% of the company’s share capital.
In the same way, it managed to arouse the interest of Fith Wall, being the first investment made in a Spanish company. With this, the investment fund, together with the second North American fund, took over 30% of the company’s shares. For its part, Banco Santander also holds 20%, while Moreno and Fernández hold 40% of the shares. Finally, the remaining 10% of Clikalia’s shares is in the hands of Susana García-Cereceda, heir to La Finca, the luxury development on the outskirts of Madrid together with other founding partners.
Photo: clikalia
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