What is Google Duo: the new video calling app that competes with Skype, Snapchat and FaceTime – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Until now we had (among many others) Messenger, Snapchat or Appear. But these days we talk about Launch of , the Internet giant’s new video call application available for Android and iOS mobiles.

what has already been presented as Google Duoan attempt by the company to go one step further in the instant messaging field (one of the biggest bets of the big technology companies). The application, which will arrive in Spain in a few weeks, will thus compete with Snapchat, FaceTime, and Facebook Messenger. And, of course, it could mean the disappearance of , although those responsible have been quick to talk about a reorientation of this tool towards group conversations.

What is Google Duo and how does it work?

Google Duo has been designed for smartphones, and its operation is quite simple. It works with WiFi or mobile data, and just by verifying our phone number we will have the registration in the application ready (it is not necessary to open an account in it). According to Google, one of the main advantages of Duo is that it will be possible to maintain the quality of the call, even in areas of poor coverage. Of course, if what we want is to make a video call from our computer or tablet, we will not be able to do it with Google Duo.

Through Google Duo, video calls can be made between two contacts; does not allow group video calls, such as . In fact, the company seems to want to focus on Duo as a tool for personal use, while Hangouts did it in the professional world. You also don’t have the option to add filters or emoticons.

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In the case of Android devices, Google Duo will have a special functionality called Knock Knockthrough which you can see live videos of the caller (as long as they are in our contact list), even before answering.

Google Duo’s rivals

Google Duo faces a number of competitors in this video calling market. The number one in the sector, with more than 300 million users, is Skype. But we can’t ignore Snapchat Y . It has become a very complete app and widely used especially by the youngest, which allows you to make audio and video calls, as well as voice recordings.

Another of Duo’s rivals is face time, the video call application only available for iOs. Also FacebookMessenger, that . And to them is added WhatsApp, which seems to have announced that it will also offer the video call service from 2017.

In this environment, we can only wait for the first results that Google Duo will have among the public, and if it will manage to face some of these already consolidated applications.

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