In 2020, more than 70% of purchases have been made through card payment, so the need to subject physical stores to a rapid digital transformation has become essential. In this sense, tools such as They help both businesses and customers get the most out of shopping thanks to technology, and their strategy is seeing great results. Established in 2016 by Jorge Zubieta and Gonzalo ZubietaLoycus was born from the initiative of the first one at the end of his Marketing degree: “We realized that most businesses and platforms focus solely on attracting customers. However, businesses do not have the necessary means to ensure that these customers end up returning after their first visit”Explain Jorge Zubieta, founder and CMO of Loycus.
“We find opportunities in a market niche without a clear leader and the Little differentiation exists between the different competitorswhere none resolved the friction generated by loyalty programs (requires identification at the point of sale and registration of the purchase through loyalty cards, applications with QR codes,…).
We were clear that our proposal had to be totally disruptor and differential regarding what existed in the market if we wanted to be the company that leads this niche. In the end we managed to get to the final product, a platform that uses the credit and debit cards of any bank as the universal loyalty card.
In addition, while in online commerce everything is measured, and each client is registered, in physical commerce they go blind. “This is a big problem when creating a solid loyalty strategy for any business, since, without information about your customers, you cannot know where the points of improvement really are”ensures Gonzalo Zubieta, founder and CEO of Loycus
What is Loycus?
During these years, Loycus has positioned itself as a loyalty platform that returns to customers a percentage of what they have spent on their purchases. The mode of use is very simple: from its application, customers only have to indicate where they have made the purchase and these purchases are automatically verified through the movements of their cards.
“For verification, the only requirement is to have paid with a credit or debit card. In this way, we can validate with their bank where they have bought and how much they have spent”George explains. For businesses, in addition to being able to access customer information, Loycus allows businesses to have a tool with everything they need to create their loyalty strategy and publish personalized campaigns for each customer. “Actually, our objective is not to reward card payments, but to create a platform that helps both customers and businesses make the most of every purchase”.
Merchants cannot know who is buying from their businesses through card payments, information that until now is only available to banks, however, as its founders explain, “With Loycus, businesses automatically have information on their customers’ purchases without having to do anything at all.” In addition, through the panel Loycus Business can see the analysis of your sales and create campaigns to improve results based on data that until now they could not have.
Loyalty only by paying with the credit or debit card of any bank
The Loycus’ greatest value lies in identifying each purchase without any friction. Until now, businesses try to obtain this information at the point of sale with loyalty cards, QR code systems or alternative payment methods. Loycus simplifies all these processes so that the customer only has to pay with their credit or debit card as they normally do, and register their purchases in the application at the end of the day., “Commerce does not have time to register its customers’ purchases at the point of sale, and customers find it difficult to identify themselves at the time of purchase”Zubieta explains.
This has allowed them to create a platform much more accessible for business and therefore have many more places where customers can benefit from their purchases. “We have managed to make simple and transparent what physical commerce has been trying to achieve for so long, to have access to information on the behavior of its customers”Thanks George. Their ability to offer solutions to businesses to improve their results based on data, has allowed thousands of physical businesses to continue operating during a difficult year, executing different types of campaigns for each objective.
In 2021, for physical commerce and expansion at the national level
Currently, users they can register their purchases in more than 2,500 stores (1,000 in Pamplona and 1,500 between Madrid and Barcelona), but the Loycus team continues to work so that in the coming weeks users can register any purchase they make with a card.
Loycus has more than 30 engineers in the development and product area, about to reach 50 members. They already have their sights set on the coming year: “During 2021, our focus is on physical commerce. Initially we are starting with leisure and gastronomy businesses, of a medium size”, but they do not rule out the possibility of accessing a future “to open new markets or enhance the growth much faster. Although at the moment, everything is being carried out with private capital.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus